Influencer appoints John-Paul James as Vice President of Business Development

Hester Bates
Hester Bates
October 11, 2021
‍Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...

Influencer is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to Influencer CEO and Co-Founder Ben Jeffries, James is tasked with overseeing the company’s global sales and service operations teams to support its ambitious commercial expansion goals in the UK and across Europe. 

James brings to Influencer.com over 16 years of experience in scaling global commercial operations in businesses across the marketing ecosystem, including brand and agency side, technology platforms and global media owners. He joins from dentsu international, where as Vice President Client Services EMEA and APAC, he was responsible for leading strategic global accounts and business development. Other key roles he has held include Senior Director of Global Client Development at Adform and Global Agency Partnership Lead at Microsoft. 

‘’The pandemic created huge shifts in the ways consumers engage with brands. Social media usage spiked as consumers spent more time online and marketers realised the power of influencer marketing to connect with these audiences in a way that is meaningful and relevant to them’’, said Ben Jeffries, CEO and Co-Founder at Influencer.com ‘’Now brands must ensure they are able to maintain the connections they created, whilst also growing new audiences. We’re looking forward to helping them with this opportunity and John-Paul’s extensive industry knowledge and global brand experience will be key to continuing our explosive growth of our business, and the growth of our clients, in this exciting new phase.”   

“The influencer marketing industry is poised for unprecedented growth & global cultural diversification. I’m thrilled to be joining a business which not only pioneered but continues to excel in defining the space. I’m looking forward to working with Ben and the team to bring Influencer’s unique abilities to shape the most exciting marketing space of our generation to all Global agencies, partners & brands,’’ said John-Paul James, the new VP of Business Development. 

Influencer is a global leader in influencer marketing, offering clients guaranteed results by combining strategic creativity, insights and technology. Influencer’s unique technology, Waves, provides global advertisers, such as Mars, Alibaba and P&G, with the ability to succeed on social media, with scalable workflows and actionable insights. To date, Influencer has raised $5 million in investment and is backed by Puma Private Equity. In London and Kyiv, a global team of 70+ are powering record growth and championing a new era of creativity. Influencer is an official global marketing partner with Facebook, Instagram and TikTok.

For more information visit influencer.com. 

more resources

Impact Studio Drop #08: Creators EverywhereImpact Studio Drop #08: Creators Everywhere
Drops

Impact Studio Drop #08: Creators Everywhere

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Olly Gosling
Olly Gosling
May 16, 2024
Influencer Joins IMTBInfluencer Joins IMTB
In the News

Influencer Joins IMTB

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
Hester Bates
Hester Bates
May 1, 2024
Snap announces new agency partnership for Snap Star Collab StudiosSnap announces new agency partnership for Snap Star Collab Studios
In the News

Snap announces new agency partnership for Snap Star Collab Studios

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Hester Bates
Hester Bates
April 30, 2024

ready to make waves?

Influencer appoints John-Paul James as Vice President of Business Development

Download your report here