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Resources for Brands
Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
March 20, 2020
In the News
Influencer co-founders Ben Jeffries and Caspar Lee named in Forbes 30 Under 30
Influencer co-founders Ben Jeffries and Caspar Lee have been named in Forbes’ fifth annual 30 Under 30 list, in the European Media and...
March 17, 2020
Resources for Brands
Are brands stifling creativity within influencer marketing?
Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
March 12, 2020
Resources for Brands
Why Brands Should Be Engaging Creators, Long Term
The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
March 6, 2020
Resources for Brands
Could Influencer Marketing Save The High Street?
The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
March 2, 2020
Resources for Brands
The Legal Issues That Influencers and Marketers Must Get Right
The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
February 28, 2020
Resources for Brands
Why Instagram will win with creators
At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...
February 25, 2020
Resources for Brands
The Value Of Contracted Influencer Marketing Campaigns In Travel
We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...
February 18, 2020
In the News
Influencer launches Influencer Labs, Insights and Data Workshops aimed at educating advertisers
Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data...
February 14, 2020
Resources for Brands
Are We Placing Too Much Value On Data In Influencer Marketing?
The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...
February 6, 2020
Resources for Brands
How brands can score with influencer marketing at Euro 2020
What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited...
February 3, 2020
Resources for Brands
How Brands Can Utilise Influencer Marketing To Win Consumers' Hearts This Valentine’s Day
Love it or hate it, you can’t deny that Valentine’s Day provides an excellent opportunity for brands, with the total spend around the day...
February 1, 2020
In the News
Influencer hires Danny Crutchley as creative strategist
Influencer has announced the appointment of Danny Crutchley as creative strategist. Crutchley will oversee Influencer’s creative team...
January 24, 2020
Resources for Creators
How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability
With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...
January 22, 2020
Resources for Brands
Influencer Marketing: When To Use It?
Influencer marketing can be an amazing way to boost sales, build a community and enhance the perception of your brand amongst your target...
January 15, 2020
Resources for Brands
Seven predictions for influencer marketing in 2020
2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...
December 13, 2019
In the News
Influencer strengthens tech offering with launch of ASA complaint ad-checker
Influencer, das globale Influencer-Marketingunternehmen, hat Advert Audit auf den Markt gebracht, ein Tool, das der Verwirrung im Zusammenhang mit Werbung entgegenwirkt...
December 12, 2019
Resources for Brands
Instagram ‘Likes’: what will their removal mean for the platform and Influencer Marketing?
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that...