Connected

With Britons set to spend a staggering £27 Billion on Christmas this year, it looks like not even a global pandemic will stop people from treating those they love (or themselves for that matter). Content creators have played a key role in connecting us with our loved ones this year; a role that is only set to gain importance as we head into a festive season as we’ve never experienced before.

In this report we’ll highlight consumer purchase trends, buyer behaviour and industry insights, alongside our expert's own opinions, to offer you and your brand some key takeouts for our first ever Connected Christmas.