news, articles, and insights from the influencer team

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TikTok: A Year In Review
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TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
December 29, 2020
Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
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Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
Ben Jeffries
December 17, 2020
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
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Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021

Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
Ben Jeffries
December 14, 2020
The Relationship Between Content Creators, Influencer Marketing And The Music Industry
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The Relationship Between Content Creators, Influencer Marketing And The Music Industry

With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...
Hester Bates
November 23, 2020
Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall
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Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall

Influencer’s marketing director Hester Bates sits down with lifestyle creator Ghenet Randall to discuss Pinterest’s Black History Month...
Hester Bates
October 7, 2020
Why Self-Development Creators Are Having A Moment In 2020
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Why Self-Development Creators Are Having A Moment In 2020

As the pandemic has swept the globe and many of us have all been in lockdown, there has been a notable shift in the kind of content...
Hester Bates
October 5, 2020
Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold
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Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold

Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...
Ben Jeffries
September 25, 2020
The launch of the Creator Union
Resources for Creators

The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Ben Jeffries
August 11, 2020
'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words
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'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
Danny Crutchley
June 25, 2020

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