news, articles, and insights from the influencer team
Resources for Brands
Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Resources for Brands
Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Resources for Brands
How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
Resources for Brands
How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
Resources for Brands
The benefits of using a proprietary platform for influencer marketing campaigns
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
Resources for Brands
FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
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Resources for Brands
The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
Resources for Brands
Funny Matters: How Creators And Brands Bring Smiles To Our Faces
In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
Resources for Brands
Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
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