news, articles, and insights from the influencer team
Resources for Brands
Content, Commerce, and the Creator Economy
E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
Resources for Brands
From trending to longevity: How YouTube pioneered its own revival
Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
Resources for Brands
Time to BeReal: The New “Anti” Social Network
Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
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Social commerce: A benefit for brands, consumers and content creators
Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
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Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously
Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
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Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
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How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
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LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
Resources for Brands
The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022
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