news, articles, and insights from the influencer team
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Drops
Impact Studio Drop #2: Sport's New Commentators
This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Drops
Impact Studio Drop #1: Creators For Good
We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...
Blog
2024 Influencer Marketing Predictions by Influencer's Impact Studio
In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...
Blog
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
Blog
Influencer marks its commitment to making the influencer marketing industry more sustainable
Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
Blog
Influencer launches new influencer marketing solution guaranteeing results and ensuring brands can maximize their budgets at the same time
Via “Amplify,” brands of all sizes can now execute influencer marketing campaigns with guaranteed reach, efficiency and results.
Resources for Brands
Reach, Frequency and Influence
In an age where close to 1% of the world's population consider themselves to be a creator...
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