news, articles, and insights from the influencer team

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...

Influencer marketing looks set to level up in quality and scale in 2022‍

We all know the international tourism industry has taken a huge hit since the pandemic started...

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...