news, articles, and insights from the influencer team
In the News
Snap announces new agency partnership for Snap Star Collab Studios
Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Drops
Impact Studio #7: Metamodern Conversations
Welcome to Impact Studio Drop #07, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Drops
Impact Studio #6: Sonic Identity
Welcome to Impact Studio Drop #06, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Drops
Impact Studio Drop #5: The Rise of SubToks
Welcome to Impact Studio Drop #05, your bi-weekly deep dive into the new, interesting, and occasionally unexpected ways to do cool stuff with creators...
Drops
Impact Studio Drop #4: Creative freedom
Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...
Drops
Impact Studio Drop #3: Beyond Pride
Welcome to Impact Studio Drop #03, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators...
Blog
How influencer marketing is bringing authenticity to the travel industry
More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...
Drops
Impact Studio Drop #2: Sport's New Commentators
This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Drops
Impact Studio Drop #1: Creators For Good
We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...