news, articles and insights from the influencer team

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Report finds that just 4% of people are interacting with creators less than pre COVID-19Report finds that just 4% of people are interacting with creators less than pre COVID-19
Resources for Brands

Report finds that just 4% of people are interacting with creators less than pre COVID-19

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
Hester Bates
Hester Bates
July 6, 2020
'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words
Resources for Brands

'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
Danny Crutchley
Danny Crutchley
June 25, 2020
Finding The Right Creators For Your Influencer Marketing CampaignFinding The Right Creators For Your Influencer Marketing Campaign
Resources for Brands

Finding The Right Creators For Your Influencer Marketing Campaign

When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
Hester Bates
Hester Bates
June 11, 2020
Influencer continues to add top industry talent to senior teamInfluencer continues to add top industry talent to senior team
In the News

Influencer continues to add top industry talent to senior team

Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client...
Hester Bates
Hester Bates
June 4, 2020
A Brand’s Guide To Instagram GuidesA Brand’s Guide To Instagram Guides
Resources for Brands

A Brand’s Guide To Instagram Guides

If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
Hester Bates
Hester Bates
June 1, 2020
How TikTok thrived during coronavirus and will it last?How TikTok thrived during coronavirus and will it last?
Resources for Brands

How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
Ben Jeffries
Ben Jeffries
May 27, 2020
Measuring the impact of influencer marketingMeasuring the impact of influencer marketing
Resources for Brands

Measuring the impact of influencer marketing

If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
Nik Speller
Nik Speller
May 20, 2020
How Changing Course Helped These Brands Stay The CourseHow Changing Course Helped These Brands Stay The Course
Resources for Brands

How Changing Course Helped These Brands Stay The Course

Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
Becca David
Becca David
May 18, 2020
YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s TrustYouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust
In the News

YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust

YouTuber and Influencer co-founder and CVO Caspar Lee has launched the #LookingForward campaign on social media, alongside...
Hester Bates
Hester Bates
May 13, 2020

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