news, articles and insights from the influencer team
In the News
Influencer Appoints Ex-Unruly Exec Rafael Franco As VP Of Product
Influencer has today named Rafael Franco as VP of product. The announcement comes after Influencer closed a £3million...
Best Practice Guides
A Best Practice Guide For Using Branded Content On Instagram And Facebook
Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
Resources for Brands
How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
.webp)
Resources for Brands
Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Resources for Creators
The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Resources for Brands
Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Resources for Brands
How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Resources for Brands
Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
Resources for Brands
How influencer marketing can create brand love and get you through a crisis
Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...