news, articles and insights from the influencer team

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...

Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...

We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...

Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...

There have been so many amazing creators to celebrate in 2020, with creatives having more time to dedicate to their craft and...