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Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...

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Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...

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Social commerce: A benefit for brands, consumers and content creators

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...

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Deep dive: Exploring the opportunity of live shopping with TikTok

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...

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How To Measure Influencer Marketing

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...

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LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...

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Influencer marketing and the recovery of the domestic tourism industry

We all know the international tourism industry has taken a huge hit since the pandemic started...

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Let the creative do the talking: why creativity is just as important as data in paid media campaigns

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...

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How Creators Can Take Your Brand To New Markets

It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...

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How Content Creators Can Help Brands Share Their Values

In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...

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The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...

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FMCG and influencer marketing: a power couple

Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...

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The Value Of Ambassador Programmes

Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...

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Funny Matters: How Creators And Brands Bring Smiles To Our Faces

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Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...

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Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...

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Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...

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Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?

It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...

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Monetization and the influencer marketing landscape: what you need to know

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Brand Safety and Brand Suitability: Why It Matters

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Influencer expands collaboration technology to power brand performance across campaign lifecycle

Waves by Influencer ensures brand safety through full creator and content approval...

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Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency

Influencer has today announced the launch of their new technology platform, Waves. Waves by Influencer offers brands and agencies...

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Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?

A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...

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Diversity In Social Media Ads

Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...

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Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...

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Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...

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B2B Marketers Newest Venture: Clubhouse

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...

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Influencer Marketing And The Annoying Reality Of Variable Performance

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How To Utilise IGTV To Grow Your Brand

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..

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Game On: How The Gaming Industry Will Win In 2021

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

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Why Are Values So Important In Influencer Marketing In 2021?

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...

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Influencer badged as Facebook and Instagram Creative Marketing Partner

Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...

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TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...

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Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic

2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...

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Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...

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Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021

Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...

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Why Data Transparency Is Essential In The Influencer Marketing Industry

Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...

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What Are Approval Tiers And Why Are They Important To Influencer Marketing?

The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...

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Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director

Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...

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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021

COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...

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Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'

Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...

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10 Influencer Marketing Stats For 2020

2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...

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How Can Brands Use Influencer Marketing To Prepare For Black Friday?

Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...

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How Can Brands Sustainably Collaborate With Sustainability Creators?

Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...

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How To Successfully Repurpose Influencer Marketing Campaign Content

The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...

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Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold

Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...

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How Important Is An Influencer Marketing Data Platform

If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...

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How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions

A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...

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How To Ensure Your Influencer Marketing Campaign Goes To Plan

When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...

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Why Data And Creativity Are The Perfect Match

The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...

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The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...

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Instagram Reels: the next big thing in social?

There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...

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How TikTok challenges brands to think differently

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...

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Two-thirds of consumers will continue using social media to the same extent post-lockdown

A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...

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How influencer marketing can create brand love and get you through a crisis

Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...

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Report finds that just 4% of people are interacting with creators less than pre COVID-19

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...

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'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...

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Finding The Right Creators For Your Influencer Marketing Campaign

When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...

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Influencer continues to add top industry talent to senior team

Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client...

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A Brand’s Guide To Instagram Guides

If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...

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How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...

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Measuring the impact of influencer marketing

If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...

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How Changing Course Helped These Brands Stay The Course

Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...

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Coronavirus: what a time to be live

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...

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Back to Basics: Marketing During Unusual Times

During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...

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How is coronavirus affecting travel influencers?

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...

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Coronavirus and influencer marketing: a return to our roots

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...

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Why now is the perfect time for brands to build their creator community

There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...

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Branded content: Why influencer marketing is more than just the influencer

In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...

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Influencer Marketing From Home: Content Creators Who Are Leading The Way

In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...

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Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty

You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…

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Coronavirus and the marketing industry: what happens next?

Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...

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Are brands stifling creativity within influencer marketing?

Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...

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Why Brands Should Be Engaging Creators, Long Term

The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...

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Could Influencer Marketing Save The High Street?

The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...

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The Legal Issues That Influencers and Marketers Must Get Right

The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...

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Why Instagram will win with creators

At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...

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The Value Of Contracted Influencer Marketing Campaigns In Travel

We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...

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Influencer launches Influencer Labs, Insights and Data Workshops aimed at educating advertisers

Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data...

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Are We Placing Too Much Value On Data In Influencer Marketing?

The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...

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How brands can score with influencer marketing at Euro 2020

What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited...

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How Brands Can Utilise Influencer Marketing To Win Consumers' Hearts This Valentine’s Day

Love it or hate it, you can’t deny that Valentine’s Day provides an excellent opportunity for brands, with the total spend around the day...

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How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability

With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...

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Influencer Marketing: When To Use It?

Influencer marketing can be an amazing way to boost sales, build a community and enhance the perception of your brand amongst your target...

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Seven predictions for influencer marketing in 2020

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...

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Influencer strengthens tech offering with launch of ASA complaint ad-checker

Influencer, the global influencer marketing company, has launched Advert Audit, a tool that will combat confusion surrounding Advertising...

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Instagram ‘Likes’: what will their removal mean for the platform and Influencer Marketing?

As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that...