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Diversity In Social Media Ads
Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Ben Jeffries
March 30, 2021
·
5
Min

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B2B Marketers Newest Venture: Clubhouse
It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
Ben Jeffries
March 3, 2021
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5
Min

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How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Megan Horsnell
February 3, 2021
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4
Min

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Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
Megan Horsnell
January 28, 2021
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3
Min

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Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
Megan Horsnell
January 21, 2021
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5
Min

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TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
December 29, 2020
·
4
Min

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10 Influencer Marketing Stats For 2020
2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...
Hester Bates
October 27, 2020
·
3
Min

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Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Ben Jeffries
August 24, 2020
·
3
Min

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The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Ben Jeffries
August 11, 2020
·
3
Min

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Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Hester Bates
August 5, 2020
·
4
Min

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How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Ben Jeffries
July 31, 2020
·
6
Min

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A Brand’s Guide To Instagram Guides
If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
Hester Bates
June 1, 2020
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5
Min

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How TikTok thrived during coronavirus and will it last?
Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
Ben Jeffries
May 27, 2020
·
5
Min

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Measuring the impact of influencer marketing
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
Nik Speller
May 20, 2020
·
4
Min

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How Changing Course Helped These Brands Stay The Course
Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
Becca David
May 18, 2020
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5
Min

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Coronavirus: what a time to be live
As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
Ben Jeffries
May 13, 2020
·
5
Min

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Back to Basics: Marketing During Unusual Times
During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
Sasha King
May 11, 2020
·
5
Min

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How is coronavirus affecting travel influencers?
Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
Ben Jeffries
April 27, 2020
·
4
Min

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Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
Ben Jeffries
March 20, 2020
·
5
Min

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Are brands stifling creativity within influencer marketing?
Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
Caspar Lee
March 12, 2020
·
3
Min

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Why Brands Should Be Engaging Creators, Long Term
The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
Hester Bates
March 6, 2020
·
4
Min

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Could Influencer Marketing Save The High Street?
The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
Lois Bellamy
March 2, 2020
·
6
Min

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Why Instagram will win with creators
At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...
Ben Jeffries
February 25, 2020
·
6
Min

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Influencer Marketing: When To Use It?
Influencer marketing can be an amazing way to boost sales, build a community and enhance the perception of your brand amongst your target...
Hester Bates
January 15, 2020
·
3
Min

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Seven predictions for influencer marketing in 2020
2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...
Ben Jeffries
December 13, 2019
·
6
Min