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From trending to longevity: How YouTube pioneered its own revival
Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
Katie Mousley
March 23, 2023
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Time to BeReal: The New “Anti” Social Network
Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
Ben Woollams
September 5, 2022
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Social commerce: A benefit for brands, consumers and content creators
Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
Hester Bates
August 1, 2022
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Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
Ben Jeffries
February 4, 2022
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How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Hester Bates
January 24, 2022
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LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
Ben Jeffries
January 20, 2022
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Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Amy Zwirn
August 19, 2021
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Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Olivia Beecham
August 12, 2021
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How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
Katie Atkinson
August 5, 2021
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How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
Brunela Campi
July 21, 2021
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The benefits of using a proprietary platform for influencer marketing campaigns
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
Tom Cooper-Smith
July 14, 2021
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FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
Ben Woollams
July 8, 2021
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The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
Pauline Hislaire
June 29, 2021
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Funny Matters: How Creators And Brands Bring Smiles To Our Faces
In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
Becca David
June 15, 2021
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Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
Maddy Sadler
June 7, 2021
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Why Brands Need To Pick Up The Controller And Level Up In The Gaming World
I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
Ben Woollams
June 4, 2021
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Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
Ben Jeffries
June 1, 2021
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Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?
It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
Tish MacDonald
May 26, 2021
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Monetization and the influencer marketing landscape: what you need to know
We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
Caspar Lee
May 17, 2021
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Brand Safety and Brand Suitability: Why It Matters
Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
Hester Bates
May 13, 2021
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Influencer expands collaboration technology to power brand performance across campaign lifecycle
Waves by Influencer ensures brand safety through full creator and content approval...
Ben Jeffries
May 5, 2021
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Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency
Influencer has today announced the launch of their new technology platform, Waves. Waves by Influencer offers brands and agencies...
Ben Jeffries
April 13, 2021
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Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?
A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...
Hester Bates
April 8, 2021
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Diversity In Social Media Ads
Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Ben Jeffries
March 30, 2021
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Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
Megan Horsnell
March 25, 2021
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Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers
Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
Amy Zwrin
March 15, 2021
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B2B Marketers Newest Venture: Clubhouse
It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
Ben Jeffries
March 3, 2021
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Influencer Marketing And The Annoying Reality Of Variable Performance
We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...
Nik Speller
February 22, 2021
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How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Megan Horsnell
February 3, 2021
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Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
Megan Horsnell
January 28, 2021
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Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
Megan Horsnell
January 21, 2021
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Influencer badged as Facebook and Instagram Creative Marketing Partner
Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...
Ben Jeffries
January 18, 2021
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TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
December 29, 2020
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Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic
2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...
Hester Bates
December 22, 2020
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Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
Ben Jeffries
December 17, 2020
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Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
Ben Jeffries
December 14, 2020
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Why Data Transparency Is Essential In The Influencer Marketing Industry
Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
Hester Bates
December 11, 2020
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What Are Approval Tiers And Why Are They Important To Influencer Marketing?
The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
Megan Horsnell
December 9, 2020
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Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
Ben Jeffries
November 26, 2020
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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021
COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
Hester Bates
November 17, 2020
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Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'
Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...
Ben Jeffries
November 6, 2020
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10 Influencer Marketing Stats For 2020
2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...
Hester Bates
October 27, 2020
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How Can Brands Use Influencer Marketing To Prepare For Black Friday?
Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...
Hester Bates
October 13, 2020
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How Can Brands Sustainably Collaborate With Sustainability Creators?
Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...
Hester Bates
October 1, 2020
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How To Successfully Repurpose Influencer Marketing Campaign Content
The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...
Hester Bates
September 29, 2020
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Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold
Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...
Ben Jeffries
September 25, 2020
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How Important Is An Influencer Marketing Data Platform
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
Ben Jeffries
September 21, 2020
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How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions
A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
Ben Jeffries
September 14, 2020
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How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
Hester Bates
August 27, 2020
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Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Ben Jeffries
August 24, 2020
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The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Ben Jeffries
August 11, 2020
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Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Hester Bates
August 5, 2020
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How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Ben Jeffries
July 31, 2020
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Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
Hester Bates
July 21, 2020
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How influencer marketing can create brand love and get you through a crisis
Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...
Hester Bates
July 17, 2020
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3
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Report finds that just 4% of people are interacting with creators less than pre COVID-19
A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
Hester Bates
July 6, 2020
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3
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'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words
This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
Danny Crutchley
June 25, 2020
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4
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Finding The Right Creators For Your Influencer Marketing Campaign
When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
Hester Bates
June 11, 2020
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4
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Influencer continues to add top industry talent to senior team
Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client...
Hester Bates
June 4, 2020
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3
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A Brand’s Guide To Instagram Guides
If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
Hester Bates
June 1, 2020
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5
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How TikTok thrived during coronavirus and will it last?
Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
Ben Jeffries
May 27, 2020
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5
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Measuring the impact of influencer marketing
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
Nik Speller
May 20, 2020
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4
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How Changing Course Helped These Brands Stay The Course
Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
Becca David
May 18, 2020
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5
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Coronavirus: what a time to be live
As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
Ben Jeffries
May 13, 2020
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5
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Back to Basics: Marketing During Unusual Times
During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
Sasha King
May 11, 2020
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5
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How is coronavirus affecting travel influencers?
Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
Ben Jeffries
April 27, 2020
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4
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Coronavirus and influencer marketing: a return to our roots
It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...
Ben Jeffries
April 21, 2020
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4
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Why now is the perfect time for brands to build their creator community
There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...
Hayley Shortman
April 16, 2020
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3
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Branded content: Why influencer marketing is more than just the influencer
In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...
Ben Jeffries
April 6, 2020
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Influencer Marketing From Home: Content Creators Who Are Leading The Way
In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...
Megan Horsnell
April 3, 2020
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6
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Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty
You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…
Ben Jeffries
March 31, 2020
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4
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Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
Ben Jeffries
March 20, 2020
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5
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Are brands stifling creativity within influencer marketing?
Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
Caspar Lee
March 12, 2020
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3
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Why Brands Should Be Engaging Creators, Long Term
The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
Hester Bates
March 6, 2020
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4
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Could Influencer Marketing Save The High Street?
The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
Lois Bellamy
March 2, 2020
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6
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The Legal Issues That Influencers and Marketers Must Get Right
The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
Tahir Basheer
February 28, 2020
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10
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Why Instagram will win with creators
At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...
Ben Jeffries
February 25, 2020
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6
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The Value Of Contracted Influencer Marketing Campaigns In Travel
We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...
Lucie Wrightson
February 18, 2020
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8
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Influencer launches Influencer Labs, Insights and Data Workshops aimed at educating advertisers
Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data...
Hester Bates
February 14, 2020
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3
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Are We Placing Too Much Value On Data In Influencer Marketing?
The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...
Nik Speller
February 6, 2020
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4
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How brands can score with influencer marketing at Euro 2020
What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited...
Ben Woollams
February 3, 2020
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8
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How Brands Can Utilise Influencer Marketing To Win Consumers' Hearts This Valentine’s Day
Love it or hate it, you can’t deny that Valentine’s Day provides an excellent opportunity for brands, with the total spend around the day...
Hester Bates
February 1, 2020
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5
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How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability
With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...
Tish MacDonald
January 22, 2020
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5
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Influencer Marketing: When To Use It?
Influencer marketing can be an amazing way to boost sales, build a community and enhance the perception of your brand amongst your target...
Hester Bates
January 15, 2020
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3
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Seven predictions for influencer marketing in 2020
2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...
Ben Jeffries
December 13, 2019
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6
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Influencer strengthens tech offering with launch of ASA complaint ad-checker
Influencer, the global influencer marketing company, has launched Advert Audit, a tool that will combat confusion surrounding Advertising...
Hester Bates
December 12, 2019
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3
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Instagram ‘Likes’: what will their removal mean for the platform and Influencer Marketing?
As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that...
Ben Jeffries
November 20, 2019
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5
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