news, articles, and insights from the influencer team

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...

We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...

Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...

2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...