news, articles, and insights from the influencer team
Resources for Brands
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
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Why Data Transparency Is Essential In The Influencer Marketing Industry
Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
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What Are Approval Tiers And Why Are They Important To Influencer Marketing?
The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
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Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021
COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
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Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'
Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...
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10 Influencer Marketing Stats For 2020
2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...
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How Can Brands Use Influencer Marketing To Prepare For Black Friday?
Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...
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How Can Brands Sustainably Collaborate With Sustainability Creators?
Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...