news, articles and insights from the influencer team

All
Building Consideration InfluenceBuilding Consideration Influence
Blog

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
Ben Jeffries
Ben Jeffries
June 10, 2022
Is First-Party Data The Key To Influencer Marketing Success?Is First-Party Data The Key To Influencer Marketing Success?
Blog

Is First-Party Data The Key To Influencer Marketing Success?

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
RAFAEL FRANCO
RAFAEL FRANCO
May 9, 2022
All Things TikTok with: @The.Extra.GirlAll Things TikTok with: @The.Extra.Girl
Resources for Creators

All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
Jordy Roofeh
Jordy Roofeh
April 6, 2022
Why technology can be the only way to enable scale in influencer marketingWhy technology can be the only way to enable scale in influencer marketing
Blog

Why technology can be the only way to enable scale in influencer marketing

Brands have been using influential public figures to endorse and promote their products for decades...
Rafael Franco
Rafael Franco
March 30, 2022
Deep dive: Exploring the opportunity of live shopping with TikTokDeep dive: Exploring the opportunity of live shopping with TikTok
Resources for Brands

Deep dive: Exploring the opportunity of live shopping with TikTok

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
Ben Jeffries
Ben Jeffries
February 4, 2022
Influencer.com appoints Alice Judge-Talbot as Group Operations DirectorInfluencer.com appoints Alice Judge-Talbot as Group Operations Director
In the News

Influencer.com appoints Alice Judge-Talbot as Group Operations Director

Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...
Hester Bates
Hester Bates
January 31, 2022
How To Measure Influencer MarketingHow To Measure Influencer Marketing
Resources for Brands

How To Measure Influencer Marketing

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Hester Bates
Hester Bates
January 24, 2022
LinkedIn’s Unique Value as a B2B Marketing PlatformLinkedIn’s Unique Value as a B2B Marketing Platform
Resources for Brands

LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
Ben Jeffries
Ben Jeffries
January 20, 2022
Influencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic HireInfluencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic Hire
In the News

Influencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic Hire

The significant investment furthers the rapid expansion of Influencer.com and cultivates strong relationships with local talents...
Hester Bates
Hester Bates
January 19, 2022

ready to make waves?