news, articles and insights from the influencer team
Resources for Creators
Why now is the perfect time for brands to build their creator community
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Resources for Brands
TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Resources for Brands
Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic
2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...
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Resources for Brands
Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
Resources for Brands
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
Resources for Brands
Why Data Transparency Is Essential In The Influencer Marketing Industry
Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
Resources for Brands
What Are Approval Tiers And Why Are They Important To Influencer Marketing?
The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
Resources for Brands
Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
Resources for Creators
The Relationship Between Content Creators, Influencer Marketing And The Music Industry
With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...