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News, articles and insights from the Influencer team

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Thinking like a creator

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.
November 25, 2025

From TikTok to Influencer: Tom Cooper-Smith returns as VP of Creative Operations, EMEA

Ex-TikTok product lead rejoins Influencer to help scale our insight-led, creator-first strategy, and to drive innovation across our full creative offering.
July 31, 2025

Summer 2025 Rerouted

Helping brands navigate the new state of summer travel.
June 10, 2025

Celebrating Pride Month Together

This June, we're coming together through a series of events that spotlight LGBTQi+ creators, educate and inspire, and foster allyship in our workplace and beyond.
June 5, 2025

Influencer Launches Industry-First Report, Handing Creators The Mic

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy
March 13, 2025

Creator Perspectives

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.
March 12, 2025

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025

Your Next Creator Could Be Playing This March: How brands can engage audiences through players

The games are on TV, but all the fandom is happening on social.
January 24, 2025

CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement

Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
January 17, 2025

The State Of Influencer Marketing In Travel

Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.
December 20, 2024

Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers

The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
November 28, 2024

Holiday Rewind

How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
November 8, 2024

The State Of Influencer Marketing In Gaming

Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
October 25, 2024

Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms

Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
October 18, 2024

From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
September 26, 2024

Staying Relevant

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.
September 25, 2024

Influencer Strengthens North America Leadership with Appointment of Brian Pham as VP of Strategy, Media, and Production

Influencer, the leading global influencer marketing agency, is proud to announce the appointment of Brian Pham as Vice President of Strategy, Media, and Production for North America.
September 24, 2024

The State Of Influencer Marketing In The Fashion Industry

In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.
September 23, 2024

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