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Impact Studio Drop #4: Creative freedomImpact Studio Drop #4: Creative freedom
Blog

Impact Studio Drop #4: Creative freedom

Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...
Ella Munn
Ella Munn
March 13, 2024
Impact Studio Drop #3: Beyond PrideImpact Studio Drop #3: Beyond Pride
Blog

Impact Studio Drop #3: Beyond Pride

Welcome to Impact Studio Drop #03, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators...
Dan Stevens
Dan Stevens
February 29, 2024
How influencer marketing is bringing authenticity to the travel industryHow influencer marketing is bringing authenticity to the travel industry
Blog

How influencer marketing is bringing authenticity to the travel industry

More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...
Sophie Anthony
Sophie Anthony
February 28, 2024
Impact Studio Drop #2: Sport's New CommentatorsImpact Studio Drop #2: Sport's New Commentators
Blog

Impact Studio Drop #2: Sport's New Commentators

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...
Ella Munn
Ella Munn
February 14, 2024
Impact Studio Drop #1: Creators For GoodImpact Studio Drop #1: Creators For Good
Blog

Impact Studio Drop #1: Creators For Good

We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...
Ella Munn
Ella Munn
January 31, 2024
2024 Influencer Marketing Predictions by Influencer's Impact Studio2024 Influencer Marketing Predictions by Influencer's Impact Studio
Blog

2024 Influencer Marketing Predictions by Influencer's Impact Studio

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...
Ella Munn
Ella Munn
December 20, 2023
Influencer agency adopts brand lift metrics across campaigns to address measurement challengesInfluencer agency adopts brand lift metrics across campaigns to address measurement challenges
Blog

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

Influencer marketing has grown up, and agency Influencer is making sure its measurement does too. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns head-on.
Luke Barnes
Luke Barnes
October 3, 2023
Influencer marks its commitment to making the influencer marketing industry more sustainableInfluencer marks its commitment to making the influencer marketing industry more sustainable
Blog

Influencer marks its commitment to making the influencer marketing industry more sustainable

Commitment to improving environmental and social performance isn’t something achieved by a short-term fix. In becoming a certified B Corporation, influencer marketing agency Influencer is taking long-term change seriously and hoping to lead the industry by example...
Luke Barnes
Luke Barnes
September 28, 2023

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