News, articles and insights from the Influencer team

Appointment reinforces global growth strategy and unified brand vision

Influencer’s Senior Content Manager, Emily Newton, sat down with SULT founders Milly Goldsmith and Henry Porpora to discuss why storytelling, community and stripped-back content have been central to the brand’s growth, from building trust online to landing on the shelves of Boots.

As an official global marketing partner of YouTube, Influencer was among the first partners approved to integrate the YouTube Creator Partnerships API into its proprietary technology platform, Waves.

We’re pleased to share that Influencer has been shortlisted for Campaign Media Company of the Year 2026

Former TikTok Commerce Leader to Build Dedicated Commerce Division as Brand and Performance Marketing Converge

Partnership expands visual search-led, full-funnel creator marketing through evergreen content, curated creators, commerce opportunities, paid media activations, and insights

Former VaynerX Finance Leader Joins to Build Financial Infrastructure for $1B Creator Payment Vision

This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a digital economy oversaturated with content but underdelivering on human connection, many brands are struggling to keep up with audiences who scroll past anything that doesn’t feel real. Today, Influencer, an official marketing partner of YouTube, TikTok, Snap, and Meta, is helping to bridge the gap between traditional brand systems and creator instincts. 

We’re excited to welcome Emily Eldridge to Influencer as our new Director of Commerce – bringing her creator‑commerce leadership, fashion and beauty expertise, and deep platform knowledge to our growing global team.

We’re delighted to welcome Anastasia Evans to Influencer as our new VP of Growth, EMEA. With deep experience across TikTok, global creator marketing, and content marketing, Anastasia brings a powerful blend of commercial leadership, platform expertise and entrepreneurial thinking to our expanding team.

Ex-TikTok product lead rejoins Influencer to help scale our insight-led, creator-first strategy, and to drive innovation across our full creative offering.

Helping brands navigate the new state of summer travel.

This June, we're coming together through a series of events that spotlight LGBTQi+ creators, educate and inspire, and foster allyship in our workplace and beyond.

Introducing the Creator Perspectives Report: The Playbook for Brands to Thrive in the Creator Economy

Creator Perspectives is the first report of its kind to examine professional brand partnerships through the lens of creators.

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.

The games are on TV, but all the fandom is happening on social.