Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold

Ben Jeffries
Sep 25, 2020

Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation: Black Gold; a month-long initiative in celebration of Black History Month. Black Gold will showcase the full potential of Black creators and business owners, and highlight the amazing things that people are doing in the industry.

During the month of October, Pinterest will be turning their much loved ‘Today Tab’ into a hub of resources; providing users worldwide with educational content, promoting Black creators, business owners, content and products, and showcasing inspiring content boards, shoppable products, and articles.

On 14th October, Pinterest will also be hosting a half-day digital event, which supports Black creators and Black-owned businesses and encourages allies to join the Black History Month celebrations. This is Pinterest UK and Ireland’s first-ever external Black History Month content event, and the activation will provide inspiration, wisdom from seasoned entrepreneurs, and practical business tips from experts on everything from building a sustainable business and brand to how to get investment funding.

Featured speakers include award-winning founders like Sharmadean Reid, Beautystack & Future Girl Corp and Mark Maciver, SliderCuts, barber to Anthony Joshua and Lebron James.

As an inclusive space open to all voices, this event will be packed full of insights, prizes, and tools to level up your Pinterest game!

The event’s full programme can be found below:

10.10 am: How To Create A Sustainable Business & Brand

11.00 am: Recognising the Impact of Black Entrepreneurs

11.45 am: Know Your Worth -- A toolkit to avoiding burnout & building self-worth

12.20 pm: Pinterest 101 Workshop -- Level Up Your Pinterest Game + Win Prizes!

1.00 pm: Show Me The Money -- How To Gain Investment Funding

1.45 pm: Why PR Matters + PR Consultancy Giveaway

Influencer is incredibly proud to support Pinterest in this incredible activation. To register now, click here