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News, articles and insights from the Influencer team

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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021

COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
November 17, 2020

Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
March 15, 2021

Let the creative do the talking: why creativity is just as important as data in paid media campaigns

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
August 12, 2021

LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
January 20, 2022

Instagram Reels: the next big thing in social?

There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
August 5, 2020

Is First-Party Data The Key To Influencer Marketing Success?

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
May 9, 2022

Instagram ‘Likes’: what will their removal mean for the platform and Influencer Marketing?

As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that...
November 20, 2019

Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic

2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...
December 22, 2020

Influencer’s Female Leaders: In Conversation With

The role of women in the media landscape has changed immensely over the past few years. Influencer marketing, having barely existed 10 ...
July 4, 2023

Influencer strengthens tech offering with launch of ASA complaint ad-checker

Influencer, the global influencer marketing company, has launched Advert Audit, a tool that will combat confusion surrounding Advertising...
December 12, 2019

Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold

Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...
September 25, 2020

Influencer marketing and the recovery of the domestic tourism industry

We all know the international tourism industry has taken a huge hit since the pandemic started...
August 19, 2021

Influencer Names James Surroop As Commercial Director

Influencer has today announced the appointment of Jason Surroop as commercial director. This comes just months...
November 3, 2020

Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director

Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
November 26, 2020

Influencer Marketing: When To Use It?

Influencer marketing can be an amazing way to boost sales, build a community and enhance the perception of your brand amongst your target...
January 15, 2020

Influencer Marketing From Home: Content Creators Who Are Leading The Way

In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...
April 3, 2020

Influencer launches Influencer Labs, Insights and Data Workshops aimed at educating advertisers

Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data...
February 14, 2020

Influencer Marketing And The Annoying Reality Of Variable Performance

We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...
February 22, 2021

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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