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In the News

The Ins and Outs of Influencer Marketing with Hester Bates

Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
February 26, 2021
Resources for Brands

Reach, Frequency and Influence

In an age where close to 1% of the world's population consider themselves to be a creator...
May 18, 2023
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The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
July 14, 2021
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Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'

Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...
November 6, 2020
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Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
July 6, 2022
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Seven predictions for influencer marketing in 2020

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...
December 13, 2019
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Report finds that just 4% of people are interacting with creators less than pre COVID-19

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
July 6, 2020
Blog

Influencer's Public Diversity And Inclusion Pledge

At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
August 11, 2021
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Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
March 25, 2021
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Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall

Influencer’s marketing director Hester Bates sits down with lifestyle creator Ghenet Randall to discuss Pinterest’s Black History Month...
October 7, 2020
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Measuring the impact of influencer marketing

If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
May 20, 2020
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Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
May 17, 2021
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Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021

COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
November 17, 2020
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Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers

Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
March 15, 2021
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Let the creative do the talking: why creativity is just as important as data in paid media campaigns

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
August 12, 2021
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LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
January 20, 2022
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Instagram Reels: the next big thing in social?

There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
August 5, 2020
Blog

Is First-Party Data The Key To Influencer Marketing Success?

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
May 9, 2022

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