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News, articles and insights from the Influencer team

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Resources for Creators

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...
November 23, 2020
Resources for Brands

The Power of Influence

Influencer marketing looks set to level up in quality and scale in 2022‍
December 13, 2021
In the News

The Social Feast: How creators are revolutionizing the food industry

The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
June 14, 2023
Resources for Brands

Social commerce: A benefit for brands, consumers and content creators

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
August 1, 2022
Resources for Creators

The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
August 11, 2020
Resources for Brands

The Legal Issues That Influencers and Marketers Must Get Right

The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
February 28, 2020
In the News

The Ins and Outs of Influencer Marketing with Hester Bates

Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
February 26, 2021
Resources for Brands

Reach, Frequency and Influence

In an age where close to 1% of the world's population consider themselves to be a creator...
May 18, 2023
Resources for Brands

The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
July 14, 2021
Resources for Brands

Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'

Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...
November 6, 2020
Resources for Brands

Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
July 6, 2022
Resources for Brands

Seven predictions for influencer marketing in 2020

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...
December 13, 2019
Resources for Brands

Report finds that just 4% of people are interacting with creators less than pre COVID-19

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
July 6, 2020
Blog

Influencer's Public Diversity And Inclusion Pledge

At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
August 11, 2021
Resources for Creators

Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
March 25, 2021
Resources for Creators

Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall

Influencer’s marketing director Hester Bates sits down with lifestyle creator Ghenet Randall to discuss Pinterest’s Black History Month...
October 7, 2020
Resources for Brands

Measuring the impact of influencer marketing

If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
May 20, 2020
Resources for Brands

Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
May 17, 2021

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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