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Resources for Brands

Why Data And Creativity Are The Perfect Match

The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
August 24, 2020
Resources for Brands

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
June 4, 2021
Resources for Brands

Why Brands Should Be Engaging Creators, Long Term

The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
March 6, 2020
Resources for Brands

Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
December 17, 2020
In the News

Web Summit: Why raw content will win influencer marketing in 2022

At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
November 8, 2021
Resources for Brands

What Are Approval Tiers And Why Are They Important To Influencer Marketing?

The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
December 9, 2020
Resources for Brands

Why Are Values So Important In Influencer Marketing In 2021?

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
January 21, 2021
Resources for Brands

Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
September 5, 2022
Resources for Brands

TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
December 29, 2020
Resources for Brands

Two-thirds of consumers will continue using social media to the same extent post-lockdown

A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
July 21, 2020
Resources for Brands

The Value Of Ambassador Programmes

Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
June 29, 2021
Resources for Brands

The Value Of Contracted Influencer Marketing Campaigns In Travel

We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...
February 18, 2020
Resources for Creators

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...
November 23, 2020
Resources for Brands

The Power of Influence

Influencer marketing looks set to level up in quality and scale in 2022‍
December 13, 2021
In the News

The Social Feast: How creators are revolutionizing the food industry

The appearance of avocado on toast on a menu in New York is a surprise to no one. The now-staple dish traces its fame and familiarity...
June 14, 2023
Resources for Brands

Social commerce: A benefit for brands, consumers and content creators

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
August 1, 2022
Resources for Creators

The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
August 11, 2020
Resources for Brands

The Legal Issues That Influencers and Marketers Must Get Right

The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
February 28, 2020

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