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In the News

YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust

YouTuber and Influencer co-founder and CVO Caspar Lee has launched the #LookingForward campaign on social media, alongside...
May 13, 2020
Resources for Creators

Why Self-Development Creators Are Having A Moment In 2020

As the pandemic has swept the globe and many of us have all been in lockdown, there has been a notable shift in the kind of content...
October 5, 2020
Resources for Brands

Why now is the perfect time for brands to build their creator community

There’s no denying that it’s a crazy time to be alive. For most of us, it feels as though the world has been completely turned upside...
April 16, 2020
Resources for Brands

Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?

A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...
April 8, 2021
Resources for Brands

Why Instagram will win with creators

At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...
February 25, 2020
Resources for Brands

Why Data Transparency Is Essential In The Influencer Marketing Industry

Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
December 11, 2020
Resources for Brands

Why Data And Creativity Are The Perfect Match

The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
August 24, 2020
Resources for Brands

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
June 4, 2021
Resources for Brands

Why Brands Should Be Engaging Creators, Long Term

The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
March 6, 2020
Resources for Brands

Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
December 17, 2020
In the News

Web Summit: Why raw content will win influencer marketing in 2022

At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
November 8, 2021
Resources for Brands

What Are Approval Tiers And Why Are They Important To Influencer Marketing?

The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
December 9, 2020
Resources for Brands

Why Are Values So Important In Influencer Marketing In 2021?

Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
January 21, 2021
Resources for Brands

Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
September 5, 2022
Resources for Brands

TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
December 29, 2020
Resources for Brands

Two-thirds of consumers will continue using social media to the same extent post-lockdown

A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
July 21, 2020
Resources for Brands

The Value Of Ambassador Programmes

Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
June 29, 2021
Resources for Brands

The Value Of Contracted Influencer Marketing Campaigns In Travel

We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...
February 18, 2020

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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