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Resources for Brands

Reach, Frequency and Influence

In an age where close to 1% of the world's population consider themselves to be a creator...
May 18, 2023
Resources for Brands

Content, Commerce, and the Creator Economy

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
May 11, 2023
In the News

Influencer announces strategic tech hires in further global expansion

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
May 2, 2023
In the News

Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists

We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
April 27, 2023
In the News

Earth Day 2023: Influencer's Green Commitments

The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...
April 21, 2023
In the News

Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America

In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
March 23, 2023
Resources for Brands

From trending to longevity: How YouTube pioneered its own revival

Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
March 23, 2023
In the News

Influencer is committed to championing adaptability and growth in the evolving influencer marketing space, with its latest senior hire

Global influencer marketing business, Influencer has announced the appointment of Michael Pekhazis as Vice President of Client Services...
March 7, 2023
In the News

Influencer cements dedication to integrating influencer marketing into the marketing mix, with new senior appointment

Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President...
February 13, 2023
In the News

Influencer.com revolutionises the way creators and brands collaborate, launching a new app that empowers creators to save time and brands to activate faster

Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators...
November 3, 2022
Resources for Brands

Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
September 5, 2022
Resources for Brands

Social commerce: A benefit for brands, consumers and content creators

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
August 1, 2022
Resources for Brands

Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
July 6, 2022
Blog

Why TikTok’s Partnerships With Mainstream Events Are Good Business For All Parties

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...
June 13, 2022
Blog

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
June 10, 2022
Blog

Is First-Party Data The Key To Influencer Marketing Success?

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
May 9, 2022
Resources for Creators

All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
April 6, 2022
Blog

Why technology can be the only way to enable scale in influencer marketing

Brands have been using influential public figures to endorse and promote their products for decades...
March 30, 2022

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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