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News, articles and insights from the Influencer team

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From trending to longevity: How YouTube pioneered its own revival

Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
March 23, 2023

Influencer is committed to championing adaptability and growth in the evolving influencer marketing space, with its latest senior hire

Global influencer marketing business, Influencer has announced the appointment of Michael Pekhazis as Vice President of Client Services...
March 7, 2023

Influencer cements dedication to integrating influencer marketing into the marketing mix, with new senior appointment

Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President...
February 13, 2023

Influencer.com revolutionises the way creators and brands collaborate, launching a new app that empowers creators to save time and brands to activate faster

Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators...
November 3, 2022

Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
September 5, 2022

Social commerce: A benefit for brands, consumers and content creators

Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
August 1, 2022

Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously

Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
July 6, 2022

Why TikTok’s Partnerships With Mainstream Events Are Good Business For All Parties

Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...
June 13, 2022

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
June 10, 2022

Is First-Party Data The Key To Influencer Marketing Success?

First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
May 9, 2022

All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
April 6, 2022

Why technology can be the only way to enable scale in influencer marketing

Brands have been using influential public figures to endorse and promote their products for decades...
March 30, 2022

Deep dive: Exploring the opportunity of live shopping with TikTok

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
February 4, 2022

Influencer.com appoints Alice Judge-Talbot as Group Operations Director

Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...
January 31, 2022

How To Measure Influencer Marketing

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
January 24, 2022

LinkedIn’s Unique Value as a B2B Marketing Platform

LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
January 20, 2022

Influencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic Hire

The significant investment furthers the rapid expansion of Influencer.com and cultivates strong relationships with local talents...
January 19, 2022

Influencer.com Joins TikTok Marketing Partners to Give Advertisers Access to their Creator Marketing API

New integration gives Influencer.com’s advertisers and agency clients more seamless first-party data on TikTok, empowering more effective...
January 13, 2022

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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