Influencer announces strategic tech hires in further global expansion

Anna White
Anna White
May 2, 2023
As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer marketing business continues to bolster its team by announcing the appointments of Rachel Powney as Global VP of Marketing and Ram Kurvakat as VP of Software Engineering.

Rachel Powney joins the company from Unruly and possesses an unparalleled level of expertise in the media and advertising technology industry. With over 20-years at leading organisations, such as Unruly, OpenX, and AOL, Rachel will be reporting directly to CEO Ben Jeffries to lead all global marketing efforts for Influencer. She will help shape the company’s marketing strategy to drive effective brand reach, partnerships, acquisition and customer engagement. 

Ram Kurvakat brings extensive experience of over 20 years in team building and navigating innovative software engineering, making him a valuable addition to the team at Influencer. Having held notable positions at Microsoft, Amazon, and Bulb, Ram's appointment marks a significant milestone in the company's journey towards strategic growth. His commitment to Influencer's People Power, Platform Power focus is a testament to his dedication towards driving the company's vision forward.

Collaborating closely with Rafael Franco, Influencer's CPO, Ram will be instrumental in building the company's industry-leading engineering strategy. Together, they will further develop Influencer's tech product offering and enhance the company's overall market presence.

This news follows Influencer’s recent appointment of regional commercial leads Luke Barnes President EMEA, Jenny Penich SVP Commercial North America and Michael Pekhazis VP of Client Services earlier in the year. They mark the company’s focus on levelling up across all departments, especially tech and client delivery. 

On the appointment of Rachel and Ram, CEO and Co-founder Ben Jeffries said: “The addition of these two highly experienced professionals to our team is a significant milestone for us. With their immense expertise across Marketing and Tech, we look forward to having them onboard as we accelerate our growth. These appointments mark Influencer’s projection into the wider global market, as well as cementing our commitment to platform power and people power by bringing some of the industry’s best leaders and tech experts to our team.”

more resources

Impact Studio Drop #08: Creators EverywhereImpact Studio Drop #08: Creators Everywhere
Drops

Impact Studio Drop #08: Creators Everywhere

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
Olly Gosling
Olly Gosling
May 16, 2024
Influencer Joins IMTBInfluencer Joins IMTB
In the News

Influencer Joins IMTB

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.
Hester Bates
Hester Bates
May 1, 2024
Snap announces new agency partnership for Snap Star Collab StudiosSnap announces new agency partnership for Snap Star Collab Studios
In the News

Snap announces new agency partnership for Snap Star Collab Studios

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.
Hester Bates
Hester Bates
April 30, 2024

ready to make waves?

Influencer announces strategic tech hires in further global expansion

Download your report here