News, articles and insights from the Influencer team

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.

Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.

Welcome to Impact Studio Drop #07, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators. 

Welcome to Impact Studio Drop #06, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

Welcome to Impact Studio Drop #05, your bi-weekly deep dive into the new, interesting, and occasionally unexpected ways to do cool stuff with creators...

Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...

Welcome to Impact Studio Drop #03, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators...

More than ever, people are turning to online content to plan their holidays. 89% of millennials reportedly plan their vacations based on pictures posted by their peers...

This week, Super Bowl hype has taken over the internet. But with the Olympics, Paralympics, Euros, T20 World Cups and more inbound it’s just one in a series of massive sporting events on the horizon for 2024...

We're thrilled to introduce you to the first ever Impact Studio Drop - a new bi-weekly series from Influencer’s in-house creative and strategy team...

In a world increasingly dominated by algorithms and AI, the role for creators in driving relevance, credibility and authenticity will be greater than ever...