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News, articles and insights from the Influencer team

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In the News

Influencer Partners with The Marketing Academy to Support the Next Generation of Industry Leaders

We’re pleased to announce our partnership with The Marketing Academy, an organisation known for developing the next generation of marketing leaders.
February 27, 2025
Resources for Brands

Your Next Creator Could Be Playing This March: How brands can engage audiences through players

The games are on TV, but all the fandom is happening on social.
January 24, 2025
Resources for Brands

CES 2025: Creators Are Shaping the Future of Advertising and Audience Engagement

Dive into our key takeaways, where we explore the trends shaping how advertising continues to evolve in a dynamic and ever-changing digital landscape.
January 17, 2025
Resources for Brands

The State Of Influencer Marketing In Travel

Here's why integrating influencer marketing into your travel campaigns is the key to unlocking meaningful engagement and driving bookings.
December 20, 2024
Resources for Brands

Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers

The playbook is drafted & players are ready, but here's how to make your brand the real MVP.
November 28, 2024
Resources for Brands

Holiday Rewind

How to tap into nostalgic holiday traditions to connect with Gen Z and Millennials in a way that resonates with a modern appeal.
November 8, 2024
Resources for Brands

The State Of Influencer Marketing In Gaming

Exploring the latest statistics and trends shaping the gaming landscape, the role of gaming creators, and the evolving consumer behaviours transforming the market.
October 25, 2024
Resources for Brands

Influencer Enhances Extensive Data Insights Capabilities Through Multiple Strategic Partnerships With Industry-Leading Platforms

Influencer has announced the expansion of its comprehensive data and insights capabilities, further strengthened through strategic partnerships with leading platforms including GWI, Pulsar, Tagger, and Corq.
October 18, 2024
Resources for Brands

From Jingle Bells To Shopping Spells: Unlock Creator Magic For A Holiday Season Like No Other

Unlock the power of creators, and you’ll not only navigate the challenges of this holiday season but also build lasting connections with your audience.
September 26, 2024
Reports

Staying Relevant

Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.
September 25, 2024
In the News

Influencer Strengthens North America Leadership with Appointment of Brian Pham as VP of Strategy, Media, and Production

Influencer, the leading global influencer marketing agency, is proud to announce the appointment of Brian Pham as Vice President of Strategy, Media, and Production for North America.
September 24, 2024
Resources for Brands

The State Of Influencer Marketing In The Fashion Industry

In this article, we explore the current state of influencer marketing within the fashion industry and the key statistics you need to know.
September 23, 2024
Drops

Impact Studio Drop #12: The Speed Of Culture

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…
September 4, 2024
In the News

Very Demure, Very Mindful, Very Impactful: K-Pop And Creators Are Changing The Game Of Fashion From Seoul To NYFW

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.
August 29, 2024
In the News

Influencer Appoints Stewart Easterbrook As Chairman As Influencer Marketing Leads The Direction Of Change Into The New Media Battleground

Influencer, the global influencer marketing agency, today announces the appointment of Stewart Easterbrook as its new Chairman.
August 28, 2024
In the News

Influencer Cements Dedication To Partners and Growth In The MENA Region With New Senior Appointment

Influencer has announced the appointment of Rabah Assaf, ex-TikTok, Dentsu & Group M, as Managing Director, MENA, to spearhead its growth in the region with regional expertise.
August 21, 2024
Drops

Impact Studio Drop #11: Changing The Narrative

Welcome to Impact Studio Drop #11, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators. 
August 7, 2024
Drops

Impact Studio Drop #10: Genny Lec

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.
July 10, 2024

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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