News, articles and insights from the Influencer team

Conversation on social media is ever-changing, it can be hard for brands to keep up. One day it’s all about being brat, the next (literally overnight), we’re obsessed with being demure. Meanwhile, brands were only just getting approval on their brat-themed TikToks…

There’s a seismic shift happening in fashion right now, and it’s being driven by an unlikely duo: K-pop stars and creators.

Influencer, the global influencer marketing agency, today announces the appointment of Stewart Easterbrook as its new Chairman.

Influencer has announced the appointment of Rabah Assaf, ex-TikTok, Dentsu & Group M, as Managing Director, MENA, to spearhead its growth in the region with regional expertise.

Welcome to Impact Studio Drop #11, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators. 

In this episode, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business.

In this episode, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off and Married at First Sight.

In this episode, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum.

In this episode, we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN.

In this episode, we sit down with Isobel Selby, Head of Social and Influencer at the INKEY List, the viral skincare brand that is making luxury accessible.

In this episode, we sit down with Rory McEntee, Brand & Marketing Director at Gymbox, the gym that’s taken London by storm.

Welcome to Impact Studio Drop #10, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.

Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.