News, articles and insights from the Influencer team

In this episode, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business.

A new study exploring the emotional impact of creator content has revealed the profound influence that creators have on consumer actions including brand consideration, purchase intent, and recommendation.

Creators are experts in producing content that grabs their followers’ attention and drives a strong emotional reaction. However, there is still a knowledge gap around how to create content that will drive an emotional response; why emotive content is the way to achieving consumer action; and how to use emotional content to increase brand memory.

Welcome to Impact Studio Drop #09, your deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

In this episode, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off and Married at First Sight.

Welcome to Impact Studio Drop #08, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

In this episode, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum.

In this episode, we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN.

Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.

Snapchat continues to pioneer innovative ways for brands to connect with audiences through its Snap Star Collab Studio, and this week marks a significant milestone with the announcement of new official UK partnerships.

Welcome to Impact Studio Drop #07, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators. 

In this episode, we sit down with Isobel Selby, Head of Social and Influencer at the INKEY List, the viral skincare brand that is making luxury accessible.

Welcome to Impact Studio Drop #06, your bi-weekly deep dive into the new, interesting and occasionally unexpected ways to do cool stuff with creators.

In this episode, we sit down with Rory McEntee, Brand & Marketing Director at Gymbox, the gym that’s taken London by storm.

Welcome to Impact Studio Drop #05, your bi-weekly deep dive into the new, interesting, and occasionally unexpected ways to do cool stuff with creators...

Creators should be considered an extension of your brand, reaching and building connections with your target audience. But how should this partnership be navigated? How much freedom should brands give creators? And how much should they lean on their creative and storytelling skills to better engage with an audience, vs. protecting their brand through strict guidelines and prescriptive briefs...