Influencer.com has launched a new app that centralises campaign management, speeds up the campaign approval process and offers creators media kits featuring real-time data metrics.
Influencer marketing company, Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators and brands have traditionally delivered campaigns. The dual expertise and experience of the company's co-founders, Ben Jeffries and YouTube Creator, Caspar Lee, means the business is uniquely ingrained in both the advertiser side and the creator side of the creator economy. Influencer.com's new app perfectly rounds their creator-to-advertiser side offering, with Waves for Creators directly syncing with their end-to-end platform, Waves for Brands. This is the first time an influencer marketing company has optimised both platform and app for direct syncing, and will allow creators to accept campaigns directly in-app and to upload content for brands to approve in seconds.
Influencer.com is a data-led global marketing business whose end-to-end influencer marketing platform & data-led Impact Studio turns creators’ followers into a brands’ consumers at scale.
‘Waves for Brands’, saw the launch of Influencer.com’s planning, activation and measurement platform, which enables brands with more control, speed and transparency over their campaigns. Since its launch, brands such as Google, Vodafone, SharkNinja, Pernod Ricard, and Levi’s have experienced faster activation speeds, supported by Influencer's team of Influencer marketing experts. Influencer.com’s newly launched app directly mirrors the planning, activation, and measurement functions in Waves for Brands, but now in the hands of creators themselves.
Waves for Creators, launching on the App Store on November 3rd 2022 and previewing to the digital marketing industry live at Web Summit in Lisbon this November, allows creators to:
- Manage overall campaign workload, see all upcoming work in one place and manage incoming briefs.
- Save time by managing the approval process from the creators’ phones, so they can get notified when content is approved.
- Understand real-time campaign performance metrics.
- Create custom media kits, to showcase audience reach, stats and content style to potential brand partners.
- Consolidate multiple social media accounts in one place, showing multi-platform insights.
Ultimately, Waves for Creators enables both brands and creators to get their campaign up and running quicker, empowering creators to spend more time doing what they love: creating content. Win win.
For campaign managers and creators, this means a slicker and more accurate approval process, removing the need for back and forth email chains, Google Drive file downloads, ‘Final Final’ file versions, and urgent ‘IS THIS APPROVED?!’ WhatsApps. With the time earned back, creators can spend more time building their future personal brand strategy and business. Creator Luke Vernon, who has almost 2 million followers on TikTok and was recently named as Best Content Creator 2022, agrees, citing the app as a “Game-changer for creators”, liking most that it's “designed to save time and improve the overall experience of working on a campaign”.
Rafael Franco, Influencer.com’s Chief Product Officer explains, “The evolution of our business is realised through the innovation we bring to the industry and Waves for Creators is our way of further encouraging and facilitating the connection between brands and creators. Too many partners in the industry focus on just one side. For creators, the app is game-changing, transforming how they work with the world's biggest brands and dramatically reducing the time it takes to deliver content. For brands, it allows them to manage their approval process with speed. And for both parties, the data that we will see off the back of this new app will dramatically impact their strategies going forward.”
Influencer.com will continue to iterate within the app, eventually offering an invoicing system for easier payment management and more intricate profiling opportunities for creators to market themselves to potential new brands.
You can download the Waves for Creators app on the App Store from November 3rd, 2022.
Influencer is an end-to-end Influencer Marketing Platform & Data-led Impact Studio that turns a creators’ followers into a brand's consumers, at scale. Influencer is obsessed with understanding True Human Influence - the more tangible outcomes that creators can drive beyond likes and comments.
Our mission is to create game-changing technologies that enable brands and creators to make the most impact together, measured by Influencer’s unique Impact Score.
Influencer’s technologies are also bolstered by unique integrations with the world’s leading social platforms. Today, Influencer is an Official Global Marketing Partner of Facebook, Instagram, and TikTok.
Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, Influencer has a global team of 90+ with some of the best talent in the industry across New York, London, Manchester, Dubai, and Warsaw. We’re championing a new era of data-led creativity and producing award-winning campaigns for brands such as Google, Vodafone, SharkNinja, Pernod Ricard and Levi’s, to name a few.
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