A Best Practice Guide To Creating A Campaign On Snapchat

Megan Horsnell
Megan Horsnell
September 30, 2020
With Snapchat campaigns, advertisers are able to reach audiences worldwide and become a part of their everyday conversations. But, does...

With Snapchat campaigns, advertisers are able to reach audiences worldwide and become a part of their everyday conversations. But, does launching a campaign sound super overwhelming? It doesn’t have to be.

With our best practice guide on how to create a  campaign on Snapchat, you’ll have your brand’s campaign up and running in no time!


First, Let’s Create

 To create a Campaign:

  1. Log in to Ads Manager.
  2. Select an Ad Account from the dropdown in the top right corner. 
  3. Click the menu in the top corner and select 'Create Ads.' 
  4. Select ‘Advanced Create.'

Campaign Setup

Don’t be shy; choose an awesome campaign name and set your status as active. Put your start and end dates, and choose whether you want to have a daily spend cap (if you'd like to limit how much your Campaign can spend per day) or a lifetime spend cap ( if you’d like to limit the amount of money your Campaign can spend throughout its lifetime). One more thing before you move on, you must select your objective, based on whether you want to build  awareness, consideration or conversions.


Ad Sets

Again, choose an super effective ad name and headline, and choose which ad format will work best for your campaign; you can choose from Single Image or Video, Story Ad, Collection Ad and Filter. On top of this, choose whether you would like your ad to be shareable and then upload your final image or video, from your creative library. 

Location, Location, Location 

This is where you can choose where your ad will appear. Automatic placement, allows your ad to run across all of Snapchat, including Publisher Stories, Our Stories, Shows and User Stories. This is best if your brand wants to maximize its reach. Alternatively, you can edit your placement, either between content, only on user stories or within content ; this may affect your reach rates, so choose wisely!

As well as this, you will need to select the geographical location of where you’d like your ad run. Simply, select a country, which states to include or exclude, and you're done. You can click on ‘Map’ if you want to select additional location targeting options. 

Your People

Now is the time to enter which demographic you would like to reach, including age range, gender and language. As well as this, you’ll need to select your audience type: a predefined audience, which has been built and packaged using Snapchat and third-party data, allowing you to reach people based on their online and real world interests, or a custom audience, which has been created via Snap Audience Match, Snap Engagement Audiences and Lookalikes.  

Once you have all this set in motion, you can review your campaign to check if all details are inline with your campaign brief. Your campaign must then be reviewed by our team before delivery. 

And there you have it! Your very own Snapchat campaign set up in seconds. 

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