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Resources for Brands
The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022
December 13, 2021
Blog
Black Friday: The importance of influencer marketing and Facebook
Black Friday has become one of the most important e-commerce dates of the year...
November 11, 2021
In the News
Web Summit: Why raw content will win influencer marketing in 2022
At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
November 8, 2021
In the News
Influencer appoints John-Paul James as Vice President of Business Development
Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
October 11, 2021
Resources for Brands
Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
August 19, 2021
Resources for Brands
Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
August 12, 2021
Blog
Influencer's Public Diversity And Inclusion Pledge
At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
August 11, 2021
Resources for Brands
How Creators Can Take Your Brand To New Markets
Kürzlich wurde bestätigt, dass die weltweiten Online-Einzelhandelsumsätze im Jahr 2020 von 16% auf 19% gestiegen sind, und dies wird sich voraussichtlich fortsetzen...
August 5, 2021
Resources for Brands
How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
July 21, 2021
Resources for Brands
The benefits of using a proprietary platform for influencer marketing campaigns
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
July 14, 2021
Resources for Brands
FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
July 8, 2021
Resources for Brands
The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
June 29, 2021
Resources for Brands
Funny Matters: How Creators And Brands Bring Smiles To Our Faces
In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
June 15, 2021
Resources for Brands
Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
June 7, 2021
Resources for Brands
Why Brands Need To Pick Up The Controller And Level Up In The Gaming World
I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
June 4, 2021
Resources for Brands
Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
June 1, 2021
Resources for Brands
Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?
It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
May 26, 2021
Resources for Brands
Monetization and the influencer marketing landscape: what you need to know
We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...