Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director

Ben Jeffries
Nov 26, 2020

Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe, and lead the company's expansion in the U.S. The company has announced plans to continue to build out its senior management team and expand further globally.

With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin.

Brice has also previously worked as a director of EMEA marketing at Exponential and marketing and communication manager at TapJoy. Prior to this, Brice worked as a digital marketing and business development manager at The Wall Street Journal and senior marketing executive at the BBC. She has proven knowledge in digital strategy, social media management and budget planning, and these skills will prove invaluable as Influencer continues its process of global expansion.

Working closely with Influencer’s marketing director Hester Bates and co-founders CEO Ben Jeffries and CVO Caspar Lee, Brice will play an instrumental role in the launch of Influencer in new markets around the world, as well as cementing Influencer’s position as a leader and industry educator in the UK market. Brice will also work closely alongside Influencer’s commercial director Jason Surroop, to build partnerships with brands and agencies with long term business goals in mind, prioritising strategic partnerships and relationships, to enable this global expansion.

Commenting on Brice’s appointment, CEO Ben Jeffries said: “I am incredibly proud to have Kirsty join the team; her proven track record in elevating brand recognition and reputation will be key to the business’ global expansion and overall success. We are committed to hiring only the best talent in the industry, and I believe that is what we have done through Kirsty’s appointment. I am very excited for her future here at Influencer.”

Marketing director Hester Bates also added: “Kirsty will help us lead as educators within the influencer marketing space, as well as building the marketing team to cater to global needs, as the business continues to progress during this critical period of growth. I cannot wait to work alongside her, and see how she will play a huge part in propelling Influencer along the strong growth trajectory we’re currently on.”

Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 24-year-old Ben Jeffries who leads the company as CEO, and 26-year-old world-renowned YouTuber and creator Caspar Lee, as chief visionary officer (CVO). Backed by some of the world’s largest creators, Influencer is already working with many leading global brands including Alibaba, PepsiCo, Ocado, Procter & Gamble, Starbucks, Pernod Ricard and Barclays, to name a few.