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Resources for Brands

How To Measure Influencer Marketing

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
January 24, 2022
Resources for Brands

How To Successfully Repurpose Influencer Marketing Campaign Content

The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...
September 29, 2020
Resources for Brands

How To Ensure Your Influencer Marketing Campaign Goes To Plan

When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
August 27, 2020
Resources for Brands

How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
May 27, 2020
Resources for Brands

How TikTok challenges brands to think differently

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
July 31, 2020
Blog

How influencer marketing has stolen the Lion’s share of the spotlight at Cannes

The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...
June 14, 2023
Resources for Brands

How influencer marketing can create brand love and get you through a crisis

Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...
July 17, 2020
Resources for Brands

How Important Is An Influencer Marketing Data Platform

If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
September 21, 2020
Resources for Brands

How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions

A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
September 14, 2020
Resources for Brands

How Can Brands Use Influencer Marketing To Prepare For Black Friday?

Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...
October 13, 2020
Resources for Brands

How Creators Can Take Your Brand To New Markets

It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
August 5, 2021
Resources for Creators

How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability

With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...
January 22, 2020
Resources for Brands

How brands can score with influencer marketing at Euro 2020

What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited...
February 3, 2020
Resources for Brands

How Content Creators Can Help Brands Share Their Values

In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
July 21, 2021
Resources for Brands

How Changing Course Helped These Brands Stay The Course

Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
May 18, 2020
Resources for Brands

How Brands Can Utilise Influencer Marketing To Win Consumers' Hearts This Valentine’s Day

Love it or hate it, you can’t deny that Valentine’s Day provides an excellent opportunity for brands, with the total spend around the day...
February 1, 2020
Resources for Brands

How Can Brands Sustainably Collaborate With Sustainability Creators?

Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...
October 1, 2020
Resources for Brands

From trending to longevity: How YouTube pioneered its own revival

Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
March 23, 2023

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