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News, articles and insights from the Influencer team

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In the News

Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America

In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
March 23, 2023
In the News

Influencer appoints John-Paul James as Vice President of Business Development

‍Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
October 11, 2021
In the News

Influencer announces strategic tech hires in further global expansion

As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
May 2, 2023
In the News

Influencer Appoints Ex-Unruly Exec Rafael Franco As VP Of Product

Influencer has today named Rafael Franco as VP of product. The announcement comes after Influencer closed a £3million...
September 8, 2020
Resources for Creators

How is coronavirus affecting travel influencers?

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
April 27, 2020
Resources for Brands

How To Utilise IGTV To Grow Your Brand

As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
February 3, 2021
Resources for Brands

How To Measure Influencer Marketing

In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
January 24, 2022
Resources for Brands

How To Successfully Repurpose Influencer Marketing Campaign Content

The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...
September 29, 2020
Resources for Brands

How To Ensure Your Influencer Marketing Campaign Goes To Plan

When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
August 27, 2020
Resources for Brands

How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
May 27, 2020
Resources for Brands

How TikTok challenges brands to think differently

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
July 31, 2020
Blog

How influencer marketing has stolen the Lion’s share of the spotlight at Cannes

The Cannes Lions International Festival of Creativity - better known as Cannes Lions - has been a staple of the advertising calendar for...
June 14, 2023
Resources for Brands

How influencer marketing can create brand love and get you through a crisis

Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...
July 17, 2020
Resources for Brands

How Important Is An Influencer Marketing Data Platform

If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
September 21, 2020
Resources for Brands

How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions

A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
September 14, 2020
Resources for Brands

How Can Brands Use Influencer Marketing To Prepare For Black Friday?

Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...
October 13, 2020
Resources for Brands

How Creators Can Take Your Brand To New Markets

It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
August 5, 2021
Resources for Creators

How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability

With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...
January 22, 2020

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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