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Resources for Brands

Funny Matters: How Creators And Brands Bring Smiles To Our Faces

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
June 15, 2021
Resources for Creators

Good Influence: In Conversation With The Fund For Global Human Rights

Influencer’s CEO Ben Jeffries sits down with The Fund for Global Human Rights CEO Regan Ralph to discuss what sets the Fund...
October 30, 2020
Resources for Brands

Game On: How The Gaming Industry Will Win In 2021

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
January 28, 2021
Resources for Brands

FMCG and influencer marketing: a power couple

Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
July 8, 2021
Resources for Brands

Finding The Right Creators For Your Influencer Marketing Campaign

When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
June 11, 2020
Resources for Creators

Eat, Sleep, Exercise, Repeat: an interview with fitness creator Harvey Armstrong

As we see gyms across the UK open their doors to the public once again, Influencer’s Talent Director Hannah Banks sits down with content...
April 23, 2021
In the News

Earth Day 2023: Influencer's Green Commitments

The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...
April 21, 2023
Resources for Brands

Diversity In Social Media Ads

Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
March 30, 2021
Resources for Brands

Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
June 1, 2021
Resources for Brands

Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
June 7, 2021
Resources for Brands

Deep dive: Exploring the opportunity of live shopping with TikTok

Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
February 4, 2022
Resources for Brands

Could Influencer Marketing Save The High Street?

The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
March 2, 2020
Resources for Brands

Coronavirus: what a time to be live

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
May 13, 2020
Resources for Brands

Coronavirus and the marketing industry: what happens next?

Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
March 20, 2020
Resources for Brands

Coronavirus and influencer marketing: a return to our roots

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...
April 21, 2020
Resources for Brands

Content, Commerce, and the Creator Economy

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
May 11, 2023
Resources for Brands

Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?

It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
May 26, 2021
Blog

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
June 10, 2022

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