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News, articles and insights from the Influencer team

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Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty

You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…
March 31, 2020

'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
June 25, 2020

Black Friday: The importance of influencer marketing and Facebook

Black Friday has become one of the most important e-commerce dates of the year...
November 11, 2021

Branded content: Why influencer marketing is more than just the influencer

In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...
April 6, 2020

A Best Practice Guide For Using Branded Content On Instagram And Facebook

Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
September 18, 2020

Brand Safety and Brand Suitability: Why It Matters

Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
May 13, 2021

B2B Marketers Newest Venture: Clubhouse

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
March 3, 2021

Back to Basics: Marketing During Unusual Times

During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
May 11, 2020

Are We Placing Too Much Value On Data In Influencer Marketing?

The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...
February 6, 2020

Are brands stifling creativity within influencer marketing?

Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
March 12, 2020

All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
April 6, 2022

A Best Practice Guide On 8 Editing Tools That Make Creating Brilliant TikTok Videos Easy

Want to know how to make your content stand out from the crowd? Of course you do! Whether you’re just beginning your TikTok journey or...
September 29, 2020

A Best Practice Guide For Using Branded Content On Instagram And Facebook

Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
September 4, 2020

A Brand’s Guide To Instagram Guides

If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
June 1, 2020

A Best Practice Guide On How To Create An Effective Branded Hashtag Challenge On TikTok

A Branded Hashtag Challenge turns TikTok users into your unofficial brand ambassadors; share a video using a sponsored hashtag and voila...
September 24, 2020

A Best Practice Guide To Creating A Campaign On Snapchat

With Snapchat campaigns, advertisers are able to reach audiences worldwide and become a part of their everyday conversations. But, does...
September 30, 2020

Why now is the perfect time for brands to build their creator community

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January 1, 2021

Influencer Marketing From Home: Content Creators Who Are Leading The Way

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April 4, 2019

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