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News, articles and insights from the Influencer team

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Coronavirus: what a time to be live

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
May 13, 2020

Coronavirus and the marketing industry: what happens next?

Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
March 20, 2020

Coronavirus and influencer marketing: a return to our roots

It’s fair to say that there’s not much good that comes from a global pandemic. However, from a marketing perspective, if there’s one...
April 21, 2020

Content, Commerce, and the Creator Economy

E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
May 11, 2023

Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?

It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
May 26, 2021

Building Consideration Influence

While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
June 10, 2022

Conscious Content: How Brands Can Partner With Creators To Raise Morale While Remaining Sensitive To Uncertainty

You don’t need me to tell you that we are in unprecedented times; as businesses, brands and human beings, we have never seen anything like…
March 31, 2020

'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
June 25, 2020

Black Friday: The importance of influencer marketing and Facebook

Black Friday has become one of the most important e-commerce dates of the year...
November 11, 2021

Branded content: Why influencer marketing is more than just the influencer

In the past, creators have been used for their ability to build communities and to reach and engage large yet targeted audiences. While...
April 6, 2020

A Best Practice Guide For Using Branded Content On Instagram And Facebook

Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
September 18, 2020

Brand Safety and Brand Suitability: Why It Matters

Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
May 13, 2021

B2B Marketers Newest Venture: Clubhouse

It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
March 3, 2021

Back to Basics: Marketing During Unusual Times

During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
May 11, 2020

Are We Placing Too Much Value On Data In Influencer Marketing?

The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...
February 6, 2020

Are brands stifling creativity within influencer marketing?

Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
March 12, 2020

All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
April 6, 2022

A Best Practice Guide On 8 Editing Tools That Make Creating Brilliant TikTok Videos Easy

Want to know how to make your content stand out from the crowd? Of course you do! Whether you’re just beginning your TikTok journey or...
September 29, 2020

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Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

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Three young adults sitting together indoors, engaged in conversation and smiling.

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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