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Resources for Brands

Influencer marketing and the recovery of the domestic tourism industry

We all know the international tourism industry has taken a huge hit since the pandemic started...
August 19, 2021
Resources for Brands

Let the creative do the talking: why creativity is just as important as data in paid media campaigns

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
August 12, 2021
Blog

Influencer's Public Diversity And Inclusion Pledge

At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
August 11, 2021
Resources for Brands

How Creators Can Take Your Brand To New Markets

Kürzlich wurde bestätigt, dass die weltweiten Online-Einzelhandelsumsätze im Jahr 2020 von 16% auf 19% gestiegen sind, und dies wird sich voraussichtlich fortsetzen...
August 5, 2021
Resources for Brands

How Content Creators Can Help Brands Share Their Values

In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
July 21, 2021
Resources for Brands

The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
July 14, 2021
Resources for Brands

FMCG and influencer marketing: a power couple

Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
July 8, 2021
Resources for Brands

The Value Of Ambassador Programmes

Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
June 29, 2021
Resources for Brands

Funny Matters: How Creators And Brands Bring Smiles To Our Faces

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
June 15, 2021
Resources for Brands

Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
June 7, 2021
Resources for Brands

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
June 4, 2021
Resources for Brands

Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
June 1, 2021
Resources for Brands

Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?

It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
May 26, 2021
Resources for Brands

Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
May 17, 2021
Resources for Brands

Brand Safety and Brand Suitability: Why It Matters

Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
May 13, 2021
In the News

Influencer has been named as one of Campaign’s Best Places to Work 2021!

We couldn't be more excited to announce that Influencer has been listed on Campaign’s Best Places to Work 2021 list, ranking alongside...
May 11, 2021
Resources for Brands

Influencer expands collaboration technology to power brand performance across campaign lifecycle

Waves by Influencer ensures brand safety through full creator and content approval...
May 5, 2021
Resources for Creators

Eat, Sleep, Exercise, Repeat: an interview with fitness creator Harvey Armstrong

As we see gyms across the UK open their doors to the public once again, Influencer’s Talent Director Hannah Banks sits down with content...
April 23, 2021

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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In einer Welt, die von neuen Technologien und KI besessen ist, glauben wir, dass die Marken, die gewinnen, diejenigen sind, die sich echt anfühlen. Aber um wirklich einheimisch zu werden, müssen Marken anfangen, mehr wie Kreative zu denken. Was bedeutet das? Wie können Marken von dem lernen, was YouTuber so gut können? Welche Eigenschaften können sie annehmen? Welche Verhaltensweisen können sie nachahmen? Es handelt sich nicht nur um ein einfaches Instrumentarium, sondern um eine Änderung der Denkweise. Mit unserem Bericht „Thinking Like a Creator“ laden wir Marken ein, sich zu präsentieren. ‍

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