We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.
Level Up with Shelter
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
T.M Lewin Back to Work
The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.
Christmas x Crimbo Limbo
The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.
Pieces of content
HOW TO GO ON A DATE WHEN THERE’S A LOCKDOWN?
Working with creators in the UK and Brazil, the aim of this campaign was to rewrite the dating rulebook to reflect the current climate and what the new normal meant to real people. The goal was to make the world of dating a better place to be in, whether it’s to create deeper, more meaningful connections or have a couple of laughs along the way. To reflect the campaign message, we invited outspoken, fun and engaging creators to document their dating experiences during the first lockdown months while promoting Badoo’s Date Honestly message.
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Insights-based creative strategies, which combine influencer marketing with paid media distribution to produce campaigns that are fully-optimised to achieve specific business goals and a guaranteed return on investment.
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