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News, articles and insights from the Influencer team

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The Power of Influence

Influencer marketing looks set to level up in quality and scale in 2022‍
December 13, 2021

Black Friday: The importance of influencer marketing and Facebook

Black Friday has become one of the most important e-commerce dates of the year...
November 11, 2021

Web Summit: Why raw content will win influencer marketing in 2022

At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
November 8, 2021

Influencer appoints John-Paul James as Vice President of Business Development

‍Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
October 11, 2021

Influencer marketing and the recovery of the domestic tourism industry

We all know the international tourism industry has taken a huge hit since the pandemic started...
August 19, 2021

Let the creative do the talking: why creativity is just as important as data in paid media campaigns

Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
August 12, 2021

Influencer's Public Diversity And Inclusion Pledge

At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
August 11, 2021

How Creators Can Take Your Brand To New Markets

It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
August 5, 2021

How Content Creators Can Help Brands Share Their Values

In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
July 21, 2021

The benefits of using a proprietary platform for influencer marketing campaigns

The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
July 14, 2021

FMCG and influencer marketing: a power couple

Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
July 8, 2021

The Value Of Ambassador Programmes

Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
June 29, 2021

Funny Matters: How Creators And Brands Bring Smiles To Our Faces

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
June 15, 2021

Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
June 7, 2021

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
June 4, 2021

Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
June 1, 2021

Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?

It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
May 26, 2021

Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
May 17, 2021

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Three young adults sitting together indoors, engaged in conversation and smiling.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Let’s work together

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Let’s work together

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Let’s work together

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Let’s work together

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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