You know the
Drill
First name*
Last name*
Email*
Company*
What’s the budget for this campaign?*
$
Budget
More than $100,000
Less than $100,000
Job title*
Phone number*
Country*
Region*
Select one...
EMEA
US
MENA
APAC
Other
Where did you hear about Influencer?
Select one...
Search
Linkedin
The Drum
Events
PR
Social Media
Word Of Mouth
DigiDay
Thank you!
We will be in touch soon
Oops! Something went wrong while submitting the form.
Are you a creator? Please
sign up here
instead.
Top 50 Fastest Growing Tech Companies 2022
who we are
our people
Our values
diversity pledge
recruitment faqs
What we do
Strategy
Insights
Technology
OUR PARTNERS
Meta
TIKTOK
OUR WORK
Creators
Resources
Articles
reports
Unsocial Media
The Age of Influence
Under the influence
TIKTOK creator guide
Consideration Influence
breaking traditions
TikTok creator Guide
UNder the influence
Vertical playbooks
LOGIN
Our
Resources
All Stories
Advertiser resources
Creator resources
Press
Best Practice Guides
Reach, Frequency and Influence
In an age where close to 1% of the world's population consider themselves to be a creator...
Luke Barnes
May 18, 2023
·
6
Min
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Reach, Frequency and Influence
In an age where close to 1% of the world's population consider themselves to be a creator...
Luke Barnes
May 18, 2023
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Content, Commerce, and the Creator Economy
E-Commerce and the creator economy are increasingly woven into the algorithms of digital platforms. A study by Accenture predicts that...
Jenny Penich
May 11, 2023
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer announces strategic tech hires in further global expansion
As part of an ongoing global growth strategy that has seen a number of senior regional hires, Influencer, a data-led, global influencer...
Anna White
May 2, 2023
·
1
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer co-founders Ben Jeffries and Caspar Lee named EY Entrepreneur of the Year Finalists
We’re so proud to announce that Influencer’s co-founders Ben Jeffries and Caspar Lee have been chosen as finalists for the EY ...
Hester Bates
Apr 27, 2023
·
1
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Earth Day 2023: Influencer's Green Commitments
The changing climate is something that increasingly affects all countries and, subsequently, all industries and businesses...
Carly Ash
Apr 21, 2023
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
From trending to longevity: How YouTube pioneered its own revival
Social media and content creation are synonymous with one another, in a relationship that is now built into the very algorithms of our...
Katie Mousley
Mar 23, 2023
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer appoints VICE Media's former SVP Commercial Jenny Penich to drive client acquisition and revenue growth across North America
In a move that signals Influencer’s continued dedication to accelerate growth, Jenny Penich has been appointed SVP Commercial...
Hester Bates
Mar 23, 2023
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer is committed to championing adaptability and growth in the evolving influencer marketing space, with its latest senior hire
Global influencer marketing business, Influencer has announced the appointment of Michael Pekhazis as Vice President of Client Services...
Anna White
Mar 7, 2023
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer cements dedication to integrating influencer marketing into the marketing mix, with new senior appointment
Global influencer marketing business, Influencer has today announced the appointment of digital media veteran Luke Barnes as President...
Hester Bates
Feb 13, 2023
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer.com revolutionises the way creators and brands collaborate, launching a new app that empowers creators to save time and brands to activate faster
Influencer.com has today announced the launch of a groundbreaking new app, Waves for Creators, set to break the mould in the way creators...
Hester Bates
Nov 3, 2022
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Time to BeReal: The New “Anti” Social Network
Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...
Ben Woollams
Sep 5, 2022
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Social commerce: A benefit for brands, consumers and content creators
Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram...
Hester Bates
Aug 1, 2022
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Reaching Older Generations: Why Influencer Marketing Is An Option to Take Seriously
Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material...
Ben Jeffries
Jul 6, 2022
·
8
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why TikTok’s Partnerships With Mainstream Events Are Good Business For All Parties
Since the start of 2020, TikTok has sponsored several high-profile entertainment events; international occasions watched by millions of...
Ben Woollams
Jun 13, 2022
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Building Consideration Influence
While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
Ben Jeffries
Jun 10, 2022
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Is First-Party Data The Key To Influencer Marketing Success?
First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
RAFAEL FRANCO
May 9, 2022
·
7
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
All Things TikTok with: @The.Extra.Girl
I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
Jordy Roofeh
Apr 6, 2022
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why technology can be the only way to enable scale in influencer marketing
Brands have been using influential public figures to endorse and promote their products for decades...
Rafael Franco
Mar 30, 2022
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
Ben Jeffries
Feb 4, 2022
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer.com appoints Alice Judge-Talbot as Group Operations Director
Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...
Hester Bates
Jan 31, 2022
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Hester Bates
Jan 24, 2022
·
7
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
Ben Jeffries
Jan 20, 2022
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer.com Accelerates its Growth with the Opening of a Manchester Office and New Strategic Hire
The significant investment furthers the rapid expansion of Influencer.com and cultivates strong relationships with local talents...
Hester Bates
Jan 19, 2022
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer.com Joins TikTok Marketing Partners to Give Advertisers Access to their Creator Marketing API
New integration gives Influencer.com’s advertisers and agency clients more seamless first-party data on TikTok, empowering more effective...
Hester Bates
Jan 13, 2022
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022
Hester Bates
Dec 13, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Black Friday: The importance of influencer marketing and Facebook
Black Friday has become one of the most important e-commerce dates of the year...
Ben Woollams
Nov 11, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Web Summit: Why raw content will win influencer marketing in 2022
At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
Hester Bates
Nov 8, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer appoints John-Paul James as Vice President of Business Development
Influencer.com is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to...
Hester Bates
Oct 11, 2021
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Amy Zwirn
Aug 19, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Let the creative do the talking: why creativity is just as important as data in paid media campaigns
Influencer marketing has always been driven by data. As a campaign manager here at Influencer, our day-to-day decisions and strategies...
Olivia Beecham
Aug 12, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer's Public Diversity And Inclusion Pledge
At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
Carly Ash
Aug 11, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
Katie Atkinson
Aug 5, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
Brunela Campi
Jul 21, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The benefits of using a proprietary platform for influencer marketing campaigns
The benefits of using an influencer marketing platform are huge. As marketing professionals fight to prove the ROI of their marketing...
Tom Cooper-Smith
Jul 14, 2021
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
Ben Woollams
Jul 8, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
Pauline Hislaire
Jun 29, 2021
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Funny Matters: How Creators And Brands Bring Smiles To Our Faces
In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...
Becca David
Jun 15, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
Maddy Sadler
Jun 7, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Brands Need To Pick Up The Controller And Level Up In The Gaming World
I have dabbled in the gaming world over the years - working my way up the gaming hierarchy from my first Gameboy Colour to a Playstation...
Ben Woollams
Jun 4, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...
Ben Jeffries
Jun 1, 2021
·
7
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?
It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
Tish MacDonald
May 26, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Monetization and the influencer marketing landscape: what you need to know
We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...
Caspar Lee
May 17, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Brand Safety and Brand Suitability: Why It Matters
Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
Hester Bates
May 13, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer has been named as one of Campaign’s Best Places to Work 2021!
We couldn't be more excited to announce that Influencer has been listed on Campaign’s Best Places to Work 2021 list, ranking alongside...
Ben Jeffries
May 11, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer expands collaboration technology to power brand performance across campaign lifecycle
Waves by Influencer ensures brand safety through full creator and content approval...
Ben Jeffries
May 5, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Eat, Sleep, Exercise, Repeat: an interview with fitness creator Harvey Armstrong
As we see gyms across the UK open their doors to the public once again, Influencer’s Talent Director Hannah Banks sits down with content...
Hannah Banks
Apr 23, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer launches Waves: a new end-to-end influencer marketing platform providing data transparency
Influencer has today announced the launch of their new technology platform, Waves. Waves by Influencer offers brands and agencies...
Ben Jeffries
Apr 13, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Do Influencer Marketing Campaigns Produce High-Quality Consumers?
A recent survey conducted by Influencer Marketing Hub found that “72% of marketers believe that the quality of consumers gained from...
Hester Bates
Apr 8, 2021
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Diversity In Social Media Ads
Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Ben Jeffries
Mar 30, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood
For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...
Megan Horsnell
Mar 25, 2021
·
7
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Long Time No Sea: Why Now Is The Time For Travel Brands To Be Working With Influencers
Over the past few months, we’ve all been aware of the conversations around the choices made by some influencers to travel abroad...
Amy Zwrin
Mar 15, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
B2B Marketers Newest Venture: Clubhouse
It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
Ben Jeffries
Mar 3, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The Ins and Outs of Influencer Marketing with Hester Bates
Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
Megan Horsnell
Feb 26, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Marketing And The Annoying Reality Of Variable Performance
We all know that organic content performance is variable, right? Every creator complains that the algorithm is out to get them...
Nik Speller
Feb 22, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Megan Horsnell
Feb 3, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
Megan Horsnell
Jan 28, 2021
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
Megan Horsnell
Jan 21, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer badged as Facebook and Instagram Creative Marketing Partner
Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...
Ben Jeffries
Jan 18, 2021
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
5 Creators Who Made Their Mark In 2020
There have been so many amazing creators to celebrate in 2020, with creatives having more time to dedicate to their craft and...
Megan Horsnell
Jan 5, 2021
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
Dec 29, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer's Head Of Heart Carly Ash, On Supporting Your Team During A Global Pandemic
2020 has proved to be an incredibly tough year for many businesses, taking a huge toll on the people involved...
Hester Bates
Dec 22, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing
Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...
Ben Jeffries
Dec 17, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021
Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...
Ben Jeffries
Dec 14, 2020
·
7
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Data Transparency Is Essential In The Influencer Marketing Industry
Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
Hester Bates
Dec 11, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
What Are Approval Tiers And Why Are They Important To Influencer Marketing?
The quality of creator content has been an issue in the influencer marketing industry since its inception, with advertisers sometimes...
Megan Horsnell
Dec 9, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Names Former 4C Insights Director Kirsty Brice As Global Marketing Director
Influencer has named Kirsty Brice as its new global marketing director. Brice’s appointment will drive growth across Europe...
Ben Jeffries
Nov 26, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The Relationship Between Content Creators, Influencer Marketing And The Music Industry
With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...
Hester Bates
Nov 23, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Make Or Break: How Influencer Marketing Can Support A Global Travel Comeback In 2021
COVID-19 has affected all global industries, but none more so than the travel sector. Travel has become a hugely popular industry...
Hester Bates
Nov 17, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Commits To Guaranteeing Business Results With Appointment Of Head Of Paid Media
Influencer marketing platform, Influencer has named Maya Jundi as head of paid media, as the company commits to offering clients...
Ben Jeffries
Nov 12, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Staying Home For Christmas: The Role For Content Creators During Our First Ever 'Connected Christmas'
Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert...
Ben Jeffries
Nov 6, 2020
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Names James Surroop As Commercial Director
Influencer has today announced the appointment of Jason Surroop as commercial director. This comes just months...
Ben Jeffries
Nov 3, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Good Influence: In Conversation With The Fund For Global Human Rights
Influencer’s CEO Ben Jeffries sits down with The Fund for Global Human Rights CEO Regan Ralph to discuss what sets the Fund...
Ben Jeffries
Oct 30, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
10 Influencer Marketing Stats For 2020
2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...
Hester Bates
Oct 27, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Can Brands Use Influencer Marketing To Prepare For Black Friday?
Now that we’re in October, many brands are already starting to think about the run-up to Christmas and one of the most important days...
Hester Bates
Oct 13, 2020
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall
Influencer’s marketing director Hester Bates sits down with lifestyle creator Ghenet Randall to discuss Pinterest’s Black History Month...
Hester Bates
Oct 7, 2020
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Self-Development Creators Are Having A Moment In 2020
As the pandemic has swept the globe and many of us have all been in lockdown, there has been a notable shift in the kind of content...
Hester Bates
Oct 5, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Hires Maker Studios & Disney Exec Olly Gosling To Strengthen Creative Strategy Division
Influencer has today announced the appointment of Olly Gosling as head of content strategy, further cementing the company’s commitment...
Ben Jeffries
Oct 5, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Can Brands Sustainably Collaborate With Sustainability Creators?
Sustainability has been on consumer’s radars for years, but only recently have we really seen that reflected in the influencer marketing...
Hester Bates
Oct 1, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Best Practice Guide To Creating A Campaign On Snapchat
With Snapchat campaigns, advertisers are able to reach audiences worldwide and become a part of their everyday conversations. But, does...
Megan Horsnell
Sep 30, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Best Practice Guide On 8 Editing Tools That Make Creating Brilliant TikTok Videos Easy
Want to know how to make your content stand out from the crowd? Of course you do! Whether you’re just beginning your TikTok journey or...
Megan Horsnell
Sep 29, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How To Successfully Repurpose Influencer Marketing Campaign Content
The content creators of today are their very own production powerhouses, and this relieves the pressure on brands to produce all of their...
Hester Bates
Sep 29, 2020
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Best Practice Guide For Advertising On Snapchat
Want to create super engaging ads that drive new users to your brand? Well Snapchat is your guy!
Megan Horsnell
Sep 25, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold
Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...
Ben Jeffries
Sep 25, 2020
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Best Practice Guide On How To Create An Effective Branded Hashtag Challenge On TikTok
A Branded Hashtag Challenge turns TikTok users into your unofficial brand ambassadors; share a video using a sponsored hashtag and voila...
Megan Horsnell
Sep 24, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Important Is An Influencer Marketing Data Platform
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
Ben Jeffries
Sep 21, 2020
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Best Practice Guide For Using Branded Content On Instagram And Facebook
Branded content is an art form; creators make and share content for brands that inspire audiences. And as partnerships are going beyond...
Megan Horsnell
Sep 18, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How Has The Coronavirus Outbreak Impacted Consumer Purchase Behaviours And Intentions
A report produced by Influencer and GlobalWebIndex has published new findings on consumer purchase behaviours and intentions...
Ben Jeffries
Sep 14, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer Appoints Ex-Unruly Exec Rafael Franco As VP Of Product
Influencer has today named Rafael Franco as VP of product. The announcement comes after Influencer closed a £3million...
Ben Jeffries
Sep 8, 2020
·
2
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
Hester Bates
Aug 27, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Ben Jeffries
Aug 24, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Ben Jeffries
Aug 11, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Hester Bates
Aug 5, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Ben Jeffries
Jul 31, 2020
·
6
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Two-thirds of consumers will continue using social media to the same extent post-lockdown
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same...
Hester Bates
Jul 21, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
How influencer marketing can create brand love and get you through a crisis
Influencer marketing is known for helping to improve brand awareness and used by brands to increase engagement with specific audiences...
Hester Bates
Jul 17, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Report finds that just 4% of people are interacting with creators less than pre COVID-19
A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging...
Hester Bates
Jul 6, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words
This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...
Danny Crutchley
Jun 25, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Finding The Right Creators For Your Influencer Marketing Campaign
When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
Hester Bates
Jun 11, 2020
·
4
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
Influencer continues to add top industry talent to senior team
Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client...
Hester Bates
Jun 4, 2020
·
3
Min
Advertiser resources
Creator resources
Press
Best Practice Guides
Premium Content
Please add you details below to get access to our resource.
Name
Email Address
Company Name
Thank you! Your submission has been received!
View resource
Oops! Something went wrong while submitting the form.
A Brand’s Guide To Instagram Guides
If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
Hester Bates
Jun 1, 2020
·
5
Min
Advertiser resources
Creator resources
Press
Best Practice Guides