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Building Consideration Influence
While ambassador programs aren’t anything new, in recent years we’ve seen brands placing increased emphasis on long-term partnerships...
Ben Jeffries
Jun 10, 2022
·
4
Min

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Is First-Party Data The Key To Influencer Marketing Success?
First-party data can essentially be defined as information collected by a company (or other organisation) about the entities it deals...
RAFAEL FRANCO
May 9, 2022
·
7
Min

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All Things TikTok with: @The.Extra.Girl
I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...
Jordy Roofeh
Apr 6, 2022
·
5
Min

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Why technology can be the only way to enable scale in influencer marketing
Brands have been using influential public figures to endorse and promote their products for decades...
Rafael Franco
Mar 30, 2022
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5
Min

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Deep dive: Exploring the opportunity of live shopping with TikTok
Towards the end of 2021, TikTok launched a series of events that positioned the company as a competitor in the e-commerce space...
Ben Jeffries
Feb 4, 2022
·
6
Min

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Influencer.com appoints Alice Judge-Talbot as Group Operations Director
Former Billion Dollar Boy Group Account Director will lead operations to help accelerate Influencer.com’s global growth...
Hester Bates
Jan 31, 2022
·
3
Min

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How To Measure Influencer Marketing
In the past, influencer marketing has come under scrutiny for being difficult to measure. Social media platforms didn’t previously...
Hester Bates
Jan 24, 2022
·
7
Min

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LinkedIn’s Unique Value as a B2B Marketing Platform
LinkedIn is the platform that brings business minds together. But as the platform grows, so does it’s potential to target new audiences...
Ben Jeffries
Jan 20, 2022
·
5
Min

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The Power of Influence
Influencer marketing looks set to level up in quality and scale in 2022‍
Hester Bates
Dec 13, 2021
·
5
Min

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Black Friday: The importance of influencer marketing and Facebook
Black Friday has become one of the most important e-commerce dates of the year...
Ben Woollams
Nov 11, 2021
·
4
Min

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Web Summit: Why raw content will win influencer marketing in 2022
At Web Summit 2021, Influencer co-founders Ben Jeffries and Caspar Lee discussed how the pandemic has leveled the playing field...
Hester Bates
Nov 8, 2021
·
3
Min

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Influencer marketing and the recovery of the domestic tourism industry
We all know the international tourism industry has taken a huge hit since the pandemic started...
Amy Zwirn
Aug 19, 2021
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4
Min

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Influencer's Public Diversity And Inclusion Pledge
At Influencer we are working on better supporting our affinity networks (LGBTQ+, BAME, Women, Disability, Neurodiversity, Socio-Economic...
Carly Ash
Aug 11, 2021
·
3
Min

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How Creators Can Take Your Brand To New Markets
It has recently been confirmed that global online retail sales have increased from 16% to 19% in 2020, and this is only set to continue...
Katie Atkinson
Aug 5, 2021
·
3
Min

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How Content Creators Can Help Brands Share Their Values
In a push towards creating a socially responsible and value-led online landscape, Pinterest has made the decision to ban weight loss ads...
Brunela Campi
Jul 21, 2021
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4
Min

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FMCG and influencer marketing: a power couple
Many people consider industries like fashion, travel or health and fitness to be natural partners for influencer marketing. But...
Ben Woollams
Jul 8, 2021
·
4
Min

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The Value Of Ambassador Programmes
Stand-alone influencer marketing campaigns are super effective for product launches or special activations that need to create an instant...
Pauline Hislaire
Jun 29, 2021
·
6
Min

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Depop: The Creators You Need To Know
More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...
Maddy Sadler
Jun 7, 2021
·
4
Min

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Consumer Revenge Shopping: How Can Brands Capitalise On Increased Appetite?
It feels like the light at the end of the tunnel is finally here. With normality returning, lockdowns lifting and...
Tish MacDonald
May 26, 2021
·
5
Min

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Brand Safety and Brand Suitability: Why It Matters
Keeping your brand safe online has never been more important - with our increased reliance on digital coupled with...
Hester Bates
May 13, 2021
·
5
Min

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Influencer expands collaboration technology to power brand performance across campaign lifecycle
Waves by Influencer ensures brand safety through full creator and content approval...
Ben Jeffries
May 5, 2021
·
5
Min

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Diversity In Social Media Ads
Diversity has and always will be important, and as the modern consumer has a rising awareness of, and passion for, social justice, there...
Ben Jeffries
Mar 30, 2021
·
5
Min

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B2B Marketers Newest Venture: Clubhouse
It is generally accepted that marketing B2B companies on social media is challenging; whilst B2C companies flourish on social media...
Ben Jeffries
Mar 3, 2021
·
5
Min

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The Ins and Outs of Influencer Marketing with Hester Bates
Influencer's Brand & Communications Director Hester Bates joined the Girls in Marketing (GIM) Podcast in their latest episode...
Megan Horsnell
Feb 26, 2021
·
3
Min

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How To Utilise IGTV To Grow Your Brand
As consumers retain 95% of video content versus 10% of written content, video has become a brand’s most useful and powerful marketing tool..
Megan Horsnell
Feb 3, 2021
·
4
Min

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Game On: How The Gaming Industry Will Win In 2021
Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...
Megan Horsnell
Jan 28, 2021
·
3
Min

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Why Are Values So Important In Influencer Marketing In 2021?
Content creators are masters in forging human connections between brands and their audience, and values are the glue that holds...
Megan Horsnell
Jan 21, 2021
·
5
Min

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Influencer badged as Facebook and Instagram Creative Marketing Partner
Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner...
Ben Jeffries
Jan 18, 2021
·
5
Min

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5 Creators Who Made Their Mark In 2020
There have been so many amazing creators to celebrate in 2020, with creatives having more time to dedicate to their craft and...
Megan Horsnell
Jan 5, 2021
·
4
Min

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TikTok: A Year In Review
2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...
Megan Horsnell
Dec 29, 2020
·
4
Min

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Why Data Transparency Is Essential In The Influencer Marketing Industry
Data-driven influencer marketing doesn’t simply refer to the ways in which we measure performance and campaign success...
Hester Bates
Dec 11, 2020
·
3
Min

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Influencer Names James Surroop As Commercial Director
Influencer has today announced the appointment of Jason Surroop as commercial director. This comes just months...
Ben Jeffries
Nov 3, 2020
·
3
Min

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10 Influencer Marketing Stats For 2020
2020 has been a crazy year. With all of the changes that have been going on globally, people are using the power of social media...
Hester Bates
Oct 27, 2020
·
3
Min

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Why Self-Development Creators Are Having A Moment In 2020
As the pandemic has swept the globe and many of us have all been in lockdown, there has been a notable shift in the kind of content...
Hester Bates
Oct 5, 2020
·
4
Min

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A Best Practice Guide To Creating A Campaign On Snapchat
With Snapchat campaigns, advertisers are able to reach audiences worldwide and become a part of their everyday conversations. But, does...
Megan Horsnell
Sep 30, 2020
·
3
Min

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A Best Practice Guide For Advertising On Snapchat
Want to create super engaging ads that drive new users to your brand? Well Snapchat is your guy!
Megan Horsnell
Sep 25, 2020
·
3
Min

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How Important Is An Influencer Marketing Data Platform
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds...
Ben Jeffries
Sep 21, 2020
·
5
Min

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Influencer Appoints Ex-Unruly Exec Rafael Franco As VP Of Product
Influencer has today named Rafael Franco as VP of product. The announcement comes after Influencer closed a £3million...
Ben Jeffries
Sep 8, 2020
·
2
Min

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How To Ensure Your Influencer Marketing Campaign Goes To Plan
When done correctly, influencer marketing is an amazing tool that can help you to maximise your digital marketing spend, raise brand...
Hester Bates
Aug 27, 2020
·
4
Min

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Why Data And Creativity Are The Perfect Match
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match...
Ben Jeffries
Aug 24, 2020
·
3
Min

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The launch of the Creator Union
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...
Ben Jeffries
Aug 11, 2020
·
3
Min

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Instagram Reels: the next big thing in social?
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the video...
Hester Bates
Aug 5, 2020
·
4
Min

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How TikTok challenges brands to think differently
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...
Ben Jeffries
Jul 31, 2020
·
6
Min

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Finding The Right Creators For Your Influencer Marketing Campaign
When it comes to working with creators, many brands think that they can use human-led intuition alone to make decisions on which...
Hester Bates
Jun 11, 2020
·
4
Min

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A Brand’s Guide To Instagram Guides
If you’ve been keeping up with the world of Instagram recently, you’ll have noticed that the platform has unveiled its new ‘Instagram...
Hester Bates
Jun 1, 2020
·
5
Min

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How TikTok thrived during coronavirus and will it last?
Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our...
Ben Jeffries
May 27, 2020
·
5
Min

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Measuring the impact of influencer marketing
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove...
Nik Speller
May 20, 2020
·
4
Min

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How Changing Course Helped These Brands Stay The Course
Our mission at Influencer is to build meaningful relationships between brands and creators. And this has only been cemented since the...
Becca David
May 18, 2020
·
5
Min

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Coronavirus: what a time to be live
As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own...
Ben Jeffries
May 13, 2020
·
5
Min

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Back to Basics: Marketing During Unusual Times
During this period of chaos and disruption, it can feel like all eyes are on your brand to produce content that carries a prominent...
Sasha King
May 11, 2020
·
5
Min

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How is coronavirus affecting travel influencers?
Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...
Ben Jeffries
Apr 27, 2020
·
4
Min

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Coronavirus and the marketing industry: what happens next?
Coronavirus is at the forefront of everyone’s minds at the moment. We’re officially living in the midst of a pandemic, and almost...
Ben Jeffries
Mar 20, 2020
·
5
Min