mail_icon_white Joins TikTok Marketing Partners to Give Advertisers Access to their Creator Marketing API

Hester Bates
Jan 13, 2022

New integration gives’s advertisers and agency clients more seamless first-party data on TikTok, empowering more effective creator discovery and collaboration opportunities, a leading influencer marketing and branded content solution, today celebrates that it has been badged as an official TikTok Marketing Partner and will integrate with their Creator Marketing API. As a result, brands will be able to make real-time decisions around campaign performance based on first-party data within’s proprietary technology platform, Waves.’s clients, including Hilton, Polaroid, Deliveroo, Takis, and National Rail, will gain exclusive access to TikTok’s first-party data on audience demographics, growth trends, best-performing content and videos to identify the right creators for creator and paid advertising campaigns, giving them trusted data on metrics that are essential to brands’ ROI. By linking their TikTok Ads Manager account to’s platform, brands will also easily be able to create Spark Ads, TikTok’s advertising tool, from creators' TikTok videos within Waves and receive detailed reporting.

Through this integration,’s clients will be able to access first-party insights from the TikTok Creator Marketplace, the official platform for brand and creator collaborations on TikTok. It presents the opportunity for brands to identify and partner with an expansive and diverse group of creators. 

Ben Jefferies, CEO and Co-Founder, at commented: “We are thrilled to be part of a select group of trusted TikTok Marketing Partners and provide our clients with this new solution via our technology platform, Waves, which will enable brands to measure their campaigns through performance-led insights. The move further cements our position as an industry leader and builds upon our recent explosive growth.” 

“Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands,’’ added Melissa Yang, Head of Ecosystem Partnerships, TikTok. ‘’We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

The integration adds to’s list of API integrations that include Facebook, Instagram, Twitter, and YouTube. is also an official marketing partner with Meta for delivering creative solutions on Instagram and Facebook.