Influencer appoints John-Paul James as Vice President of Business Development

Hester Bates
Oct 11, 2021

Influencer is proud to announced the appointment of John-Paul James as its new Vice President of Business Development. Reporting to Influencer CEO and Co-Founder Ben Jeffries, James is tasked with overseeing the company’s global sales and service operations teams to support its ambitious commercial expansion goals in the UK and across Europe. 

James brings to over 16 years of experience in scaling global commercial operations in businesses across the marketing ecosystem, including brand and agency side, technology platforms and global media owners. He joins from dentsu international, where as Vice President Client Services EMEA and APAC, he was responsible for leading strategic global accounts and business development. Other key roles he has held include Senior Director of Global Client Development at Adform and Global Agency Partnership Lead at Microsoft. 

‘’The pandemic created huge shifts in the ways consumers engage with brands. Social media usage spiked as consumers spent more time online and marketers realised the power of influencer marketing to connect with these audiences in a way that is meaningful and relevant to them’’, said Ben Jeffries, CEO and Co-Founder at ‘’Now brands must ensure they are able to maintain the connections they created, whilst also growing new audiences. We’re looking forward to helping them with this opportunity and John-Paul’s extensive industry knowledge and global brand experience will be key to continuing our explosive growth of our business, and the growth of our clients, in this exciting new phase.”   

“The influencer marketing industry is poised for unprecedented growth & global cultural diversification. I’m thrilled to be joining a business which not only pioneered but continues to excel in defining the space. I’m looking forward to working with Ben and the team to bring Influencer’s unique abilities to shape the most exciting marketing space of our generation to all Global agencies, partners & brands,’’ said John-Paul James, the new VP of Business Development. 

Influencer is a global leader in influencer marketing, offering clients guaranteed results by combining strategic creativity, insights and technology. Influencer’s unique technology, Waves, provides global advertisers, such as Mars, Alibaba and P&G, with the ability to succeed on social media, with scalable workflows and actionable insights. To date, Influencer has raised $5 million in investment and is backed by Puma Private Equity. In London and Kyiv, a global team of 70+ are powering record growth and championing a new era of creativity. Influencer is an official global marketing partner with Facebook, Instagram and TikTok.

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