Creator First. Axés sur les résultats.

The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.

The goal of this campaign was to drive awareness and engagement to promote 16 unique flavours of Ocean Spray’s cranberry juice blends and create compelling content that exudes joy and harnesses the transformative power of feeling good.

The content created was humorous and engaging spanning across both organic and paid efforts. Consistent messaging was used through the call to action“What’s your Power Flavor” supported with natural product placement, but creativity freedom was encouraged and achieved, allowing the creators to keep true to their unique personalities and authenticity.
This campaign surpassed not only the KPIs originally set but industry standards themselves with these 3 pieces of content achieving huge engagement rate of 6% and view rate of 10 seconds. The reason for this success comes down to strategic creator selection. They were chosen as they possessed a captivating and bold personality, were unapologetically themselves, and lived life in an uplifting way that resonated with the essence of the Ocean Spray brand. Each creator pulled their audience in and encouraged them to share their power flavour and, to their success, the comment sections were filled almost exclusively with their audience’s favourite Ocean Spray flavours.

The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.

We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.

The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.

Quizlet provides free online learning tools and flashcards to help students achieve their goals. The aim of this campaign was to raise awareness of Quizlet amongst UK science students and drive traffic to the Quizlet website. Using some of the amazing Quizlet-specific features, such as diagrams and flashcards, our creators shared their favourite study techniques and showcased all the benefits of the Quizlet platform. The campaign was incredibly successful, with a unique audience of over 860,000, an 88% increase versus our target.

Monzo wanted to position itself as a straightforward and relatable financial brand through the launch of The Book of Money. The goal was to create a campaign that sparked genuine conversations about finance, making complex topics easy to understand.

The Lee Kum Kee (LKK) Sauces campaign's main objective was to redefine culinary boundaries, integrating traditional Asian sauces into European kitchens. Grounded in the evolving landscape of Chinese and Asian cuisine in Britain, the campaign sought to showcase the versatility of Lee Kum Kee sauces and position them as essential ingredients for any dish, irrespective of cultural origin. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across key European markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected culinary creations, challenging stereotypes and reshaping perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on social media platforms. Results surpassed expectations, with a total of 122 content pieces reaching over 564,100 unique audiences and garnering 1,249,126 impressions. Sentiment analysis revealed overwhelmingly positive responses, with high levels of intent to purchase observed in Germany and Poland. The campaign not only met but exceeded its objectives, establishing Lee Kum Kee as a staple in European kitchens and fostering meaningful connections with consumers across the brand's target markets.

The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.

Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.