Influencer and Xbox partnered with a selection 5 diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK to raise awareness and drive conversion of the new Friend Referral feature. The campaign focused specifically on PC gamers, rather than gamers in general, which required in depth sourcing and vetting processes but was driven through with the hope that the campaign outcome would resonate better with the more targeted audience. Because of this, the content created was authentic to each creator and their audience which led to a high level of diversity in creative that could then be pushed out in paid format. This campaign was executed in under 10 business days from kick-off to execution which required seamless communication and strict timelines. The campaign's performance metrics underscore the remarkable level of engagement it achieved, with over 34 million views across five pieces of content. An impressive 5.8 average watch time and a 25% 6-second view rate highlight the campaign's effectiveness in captivating the audience. This success demonstrates the importance of using authentic and relevant content, as well as integrating the brand through elements such as logos, text overlays, or audio to maintain audience attention. Through the success of this campaign Xbox has already renewed with us for future campaigns.

For two months this summer, Influencer was tasked with the end to end campaign execution of our fifth Influencer activation with Shark Ninja, driving awareness and increasing purchase intent of Shark FlexStyle, cementing it as the number 1 hot air tool on the market, across TikTok and Instagram.

The strategy content was focused around multiple summer themed activation themes which included holiday hair hacks, festival hair routines and ways to beat the frizz. The campaign was also supported by Shark’s sponsorship of Love Island. Over the two month of the campaign running, every element of the content over achieved to unprecedented levels. Across the 79 pieces content over 36K saves were generated which is unparalleled to any previous Shark campaign and Influencer campaigns of this size in general. The scale of these saves shows a strong intent for the audience to revisit the content on a continued basis keeping Shark FlexStyle front of mind and future purchases inevitable.