Creador Primero. Impulsado por los Resultados.

As students and workers began returning to their daily commute, Northern Rail began to welcome more passengers onto their services, particularly those aged 11-18 who use the services to travel to school. We were tasked with creating entertaining and educational content that would capture their attention, whilst raising awareness of wearing a face covering on public transport. We challenged three TikTok creators to come up with fun and engaging content, with each creator wearing a face covering to create their content. The creators to achieve an incredible overall unique audience of over 733,000 which was a huge 233% increase on our target. The content also achieved over 198,000 views, resulting in a 27% view rate, a key metric for a brand awareness campaign. We also achieved over 32,000 engagements, resulting in a 4.4% engagement rate, exceeding the industry benchmark of 2.5%.

Ahead of the launch of the MAC's Powder Kiss range, we worked with a diverse group of content creators to produce authentic and engaging content that showcased the range's unique selling points. Delivering content on Instagram and TikTok, our creators created genuinely informative content, which not only generated significant awareness of the product, but also (as proven by a study from Nielsen) helped audiences to understand why this range was better than many other products on the market.

After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.

In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an "Unbelievable" themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of 'unbelievable', captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand's target audience, firmly positioning Costa as an innovator in the drinks space.

Google Pixel rewrote the playbook for impactful creator marketing by engaging with creators in an "always-on" strategy. Their approach to generating evergreen content was to capture brand and product moments through over 180 loyal ambassadors who have a deep, long-term relationship with Google Pixel. The result was a myriad of authentic content their followers couldn't resist. With the support of our dedicated Google team curated in 2021, Influencer amassed a vibrant roster of creators deployed across various media formats — all leading to stronger loyalty, superior engagement, and more creators at the heart of the Google Pixel brand. The creativity of the #TeamPixel ambassadors is the cornerstone of this successful creator marketing strategy. Their stories, where Google Pixel is a magical tool, resonate because they are authentic, which builds trust and loyalty. The success of this approach catalyzed a transformative extension of Google Pixel's ambassador reach — from simply being social channel stars to becoming influential figures across TV ads, events, and primary marketing channels. Recognizing their immense potential, Google Pixel amplified their ambassador-led marketing efforts, making these vibrant personalities the powerhouse behind the brand's remarkable marketing success. They didn't just see the opportunity — they seized it with conviction.

We partnered with a diverse range of beauty and lifestyle creators to drive awareness and drive product conversion for KISS Products around Amazon Prime Day by positioning KISS as the go-to brand for artificial nails and lashes. Creators were selected not only due to their beauty industry content experience but also established as KISS aficionadas, driving authentic and relatable content that their highly engaged audiences would positively react too. The results of this campaign show the true impact of selecting creators to deliver authentic and highly engaging content through an understanding of their audience and the brand's mission. Through 5 pieces of content this campaign reached an audience of 5 million which was 81% above campaign target. The content itself drove 1.74M organic views and of those views 26% achieved a 6sec view rate. Engagement overall was extremely high at 10% which was 44% above target and this was all strategically planned, executed and set live within 12 business days from receiving the brief.

Across 2022 we worked with ITV on an exclusive ambassadorship programme that saw us executing both organic and paid creator content to raise awareness of ITV shows and the launch of ITVX. The organic element of the ambassador programme saw us work with over 30 creators who made premium content in exchange for in person ITV All Access experiences. This included press trips to such shows as the Love Island Villa and The Games studios, alongside interviewing actors from new-to-TV shows and ITV screenings.

We worked with gaming publisher Scopely on their Kingdom Maker title, with the aim of demonstrating to them the value when using Creators within their Ad content across key performance metrics - with a focus on driving a lower Cost Per Install and a better campaign ROAS when compared to the brand assets they traditionally used. To do this we worked with gaming creators on Instagram in the US, to create authentic and engaging content that was remixed to include game-play footage and a series of call to actions, to allow us to test the two ad formats head to head. The outcome of the campaign clearly showed the ad cell including creator content drove substantially higher performance metrics across the board, proving our hypothesis of the value of using creators within content over traditional brand assets.

The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.

Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.