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Influencer and Xbox partnered with a selection 5 diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK to raise awareness and drive conversion of the new Friend Referral feature. The campaign focused specifically on PC gamers, rather than gamers in general, which required in depth sourcing and vetting processes but was driven through with the hope that the campaign outcome would resonate better with the more targeted audience. Because of this, the content created was authentic to each creator and their audience which led to a high level of diversity in creative that could then be pushed out in paid format. This campaign was executed in under 10 business days from kick-off to execution which required seamless communication and strict timelines. The campaign's performance metrics underscore the remarkable level of engagement it achieved, with over 34 million views across five pieces of content. An impressive 5.8 average watch time and a 25% 6-second view rate highlight the campaign's effectiveness in captivating the audience. This success demonstrates the importance of using authentic and relevant content, as well as integrating the brand through elements such as logos, text overlays, or audio to maintain audience attention. Through the success of this campaign Xbox has already renewed with us for future campaigns.

Wonderskin sought to leverage TikTok's platform to create a campaign that blended authenticity with scale, impacting all stages of the marketing funnel. The challenge was to develop content that resonated with the audience while also meeting performance goals.

We were given the exciting challenge of increasing awareness of Malta as a top holiday destination for families, couples and solo travellers.

Spotify sought to enhance its brand engagement by moving beyond mere promotional posts to fostering genuine connections with creators. The objective was to transform fleeting moments into larger cultural movements, effectively using people to build a brand narrative and not just rely on traditional posting strategies.

Influencer partnered with the Saudi Tourism Authority to showcase the country as a top holiday destination.

We were tasked with raising awareness of the AA's most recent campaign.

The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them.

The campaign aim was to produce genuine, summer-focused branded content.

The campaign aim was to generate brand awareness for Shelter.

With Saudi Arabia gaining attention in global football, the Saudi Arabian Football Federation wanted to extend the narrative beyond the game itself. The challenge was to weave the passion for football with the rich culture and hospitality of Saudi Arabia, presenting a more profound story to international audiences.