Influencer is thrilled to announce its victory at TikTok’s inaugural Partner Innovation Awards on May 14, where the company was officially recognized as the best creator marketing partner across the Europe and UKI (EUI) region.

TikTok established the Partner Innovation Awards to honor standout companies within its global marketing ecosystem that transform the platform's latest features, tools, and innovations into tangible business success for advertisers. This year's winners distinguished themselves by pushing creative boundaries, pioneering impactful solutions, and setting a higher standard for industry leadership.

Entries were rigorously evaluated across four core performance pillars:

• Innovation & Advancement
• Strategic Impact & Advertiser Value
• Ecosystem Contribution
• Partner Leadership & Maturity.

By securing this landmark award, Influencer reinforces its position at the forefront of creator-led marketing, setting the benchmark for how brands can successfully connect with audiences and drive real business outcomes on TikTok.

Jenny Penich (Influencer’s CRO) said, ‘’Winning TikTok’s first-ever Best TikTok Creator Marketing Partner (EUI) award is a huge accomplishment and a reflection of the incredible work happening across our teams every single day.

What makes this especially meaningful is that it validates the approach we’ve believed in from the beginning: creator-first thinking, culturally driven work, strong platform partnership, and a relentless focus on delivering real impact for clients.’’