Net Influencer spoke to Influencer's CVO, Caspar Lee, about Influencer and Profound’s new venture into Creator-First AEO.   

Influencer has officially launched Creator-First AEO (Answer Engine Optimization) in partnership with AI platform Profound to turn specific creator campaigns into measurable AI recommendation engines using a specialist team.

Caspar Lee explained to Net Influencer that creator content has always generated the underlying signals that LLMs scrape to recommend brands: videos that have the potential to drive massive AI influence. However, previously there's been no infrastructure to support this development. Now the technology is out there, Influencer is seizing this opportunity for it's clients.

Through Profound’s analytics, Influencer can now measure how AI perceives a brand, and build targeted creator content to fix those gaps, and track the result.

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