Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data workshops aimed at educating advertisers on best practices in influencer marketing, based on deep data and insights from their proprietary technology.

Workshops will be based on influencer marketing campaigns run across Instagram, Youtube, Twitter and Facebook, and with a special focus on the video sharing platform TikTok, which has risen to prominence over the past year. This comes following Influencer’s hire of Preriit Souda, who held the position of Director of Data Science at Kantar for over 5 years, which followed the company’s commitment to ensuring that Influencer offered advertisers the most sophisticated social media analytics in the UK market.

Souda and his team at Influencer have been analysing the platform’s historical data, collected from past campaigns for the likes of Alibaba and Pepsico and across all social media platforms, in order to build a data-based understanding of what makes an influencer marketing campaign succeed. This data and subsequent learnings will now be used by Influencer to educate advertisers at their Insights and Data Workshops. Influencer is already partnering the learnings from Souda and his team with the company’s commitment to championing a new era of creativity, in order to produce award-winning influencer marketing campaigns.

Following Influencer’s commitment to building meaningful relationships between brands and creators, Souda has also been working closely with Influencer CVO and co-founder Caspar Lee, using the platform’s historical data to understand how creator’s content can be optimised to produce maximum impact for brands.

Influencer CEO and co-founder Ben Jeffries said: “As influencer marketing matures and solidifies its position as a staple in all wider marketing strategies, we believe it's becoming more and more important that advertisers are educated on best practices in running campaigns. This is especially important when it comes to newer social media platforms, such as TikTok, where there is still uncertainty among brands about the best ways to utilise it. Influencer’s technology, and the data that we are able to mine from it, allows us to provide advertisers with the best education possible, based on historical insights and expert understanding.”

Influencer has already worked with many of the social media platforms to educate their internal team and, seeing huge benefits, decided to roll these sessions out to advertisers as well.

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