Influencer, the global influencer marketing agency co-founded by Caspar Lee and Ben Jeffries, has joined the Influencer Marketing Trade Body (IMTB) as its newest member.

Founded by OG YouTube creator Caspar Lee and entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015 and features an impressive client roster, including industry giants such as Google, Coca-Cola, Amazon, Microsoft, TikTok, Snap, Meta, and Viator.

Expressing his enthusiasm about this new partnership, Ben Jeffries, CEO of Influencer, commented, "We are proud to have partnered with the IMTB, a trade organisation that champions the influencer marketing industry through education, conversation, and collective unity. At Influencer, our dedication to advancing the marketing industry is furthered by this collaboration. Together with the IMTB, we are committed to making a significant impact and effecting positive change."

In joining the IMTB, Influencer aligns itself with a community of forward-thinking influencer marketing firms dedicated to fostering accountability, governance, and a unified voice within the industry. Scott Guthrie, Director General of IMTB, warmly welcomed Influencer, emphasising the pivotal role of responsible practices in shaping consumer behaviour. He expressed his anticipation in collaborating with Ben Jeffries, Caspar Lee, Luke Barnes, and the entire Influencer team to drive positive change and ensure a sustainable future for the industry.

Furthermore, in a testament to Influencer's commitment to shaping industry standards and best practices, Ben Jeffries has been appointed to the IMTB's board, bringing his wealth of experience and vision to the table.

The IMTB, launched in October 2021 with six founding members, has rapidly expanded its membership base, advocating for increased accountability, transparency, and competency within influencer marketing. As a member-driven organisation, IMTB upholds a stringent code of conduct to ensure ethical and responsible conduct among its members, contributing to a trustworthy and sustainable influencer marketing ecosystem.

Notably, IMTB plays a crucial role in representing influencer marketing interests on the Committee of Advertising Practice (CAP), alongside initiatives such as co-owning the Influencer Marketing Code of Conduct with ISBA. Through these collaborative efforts, IMTB seeks to standardize best practices, promote transparency, and uphold the integrity of influencer marketing across various platforms and industries.