Influencer, a full-service marketing agency harnessing the power of creators to humanize brands, today announced a new strategic platform partnership with Pinterest, further expanding its growing roster of Official Global Marketing Partners and reinforcing a shared commitment to creators as not just another channel, but as culture-shaping collaborators who are redefining how brands connect with audiences.

As a visual search and discovery engine, Pinterest offers a uniquely powerful environment where content is evergreen and compounds over time, unlocking greater scale for discovery-driven, full-funnel creator marketing for brands.

“Pinterest is built for discovery, longevity, and intent, making it a natural partner for Influencer. With Pinterest, brands can create evergreen, full-funnel creator campaigns that keep delivering value long after launch,” says Jenny Penich, President of North America at Influencer. “This partnership advances a shared vision of always-on discovery rather than one-and-done social posts, and to sustained performance over time powered by search and inspiration.”

Pinterest is distinct from traditional social feeds as content resurfaces through search and browsing long after it’s posted. This means creator content can deliver results consistently over time, reduce content fatigue, and drive long-term brand impact. The partnership creates a win-win for brands and creators: longer content life, stronger intent, and measurable full-funnel outcomes. 

Influencer will help brands activate creator-led campaigns on Pinterest through its access to curated Pinterest creators, commerce opportunities that connect discovery directly to shopping intent, paid media activations, and platform insights grounded in Pinterest search, saves, and browsing signals. 

The partnership is effective immediately.