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Creator-first answer engine optimization uses creator content to influence what AI says and recommends about your brand.
What is AEO?
AI now decides which brands get discovered and trusted. AEO helps you understand and take control of that narrative.
Answer engine optimization, or AEO, is how brands earn a place in AI-generated answers. It’s the practice of optimizing your brand's visibility in AI-generated answers, via LLM’s like ChatGPT, Perplexity and Gemini rather than traditional search engine results pages.
AI decides which brands get discovered, trusted and ultimately recommended.
Over 60%* of Google searches now end without a click to a traditional website and are instead answered by AEO answer engines.
By the end of 2026 there’s predicted to be a 25% drop in traditional search volume. Think about where that number could be in another 2 years time…
