Influencer, a global leader in influencer marketing, has been named as a Facebook and Instagram Creative Marketing Partner. The Facebook Creative Partner badge recognises specialist creative solutions, who combine art and technology in order to produce high-quality assets that drive results across Facebook apps and services. This is in line with Influencer’s mission to combine human creativity with intelligent global data to produce campaigns that build meaningful relationships between brands and creators.
The partnership has been forged to assist advertisers of all sizes in achieving their business goals, across awareness, consideration and conversion campaigns, by streamlining the process of influencer marketing and branded content production, and thereby generating great advocacy and authenticity at the lowest cost possible. Each partner undergoes a formal vetting and approval process to ensure they are a leader in their industry, championing innovation in their marketing service, and that they have an in-depth understanding of Facebook and Instagram creative considerations and products. Influencer is widely recognised as a leading provider of premium influencer marketing campaigns that guarantee advertisers will achieve key business results, by amplifying creator content through paid media distribution.
Moreover, the partnership will help advertisers to produce personalised assets optimised for all Facebook apps and services across mobile, desktop and tablet platforms, based on data from both Facebook and Influencer’s proprietary technology, to deliver the most relevant messages to each audience segment.
“Influencer’s goal has always been to combine the power of technology with the unparalleled human creativity of our creator community and in-house creative team, and I am thrilled that Influencer has been recognised by Facebook as a specialist influencer marketing company for just this. I am excited to see how our partnership with Facebook will supercharge our client’s campaigns. Influencer’s technology has so far allowed our clients to access strong insights and data, however, our status as a Facebook Marketing Partners will allow us to offer even more superior insights to help drive even greater results.”
“Our partnership with Facebook is another positive step for both influencer marketing and for Influencer. It reflects our commitment to close, tight-knit relationships with major industry stakeholders and is a fantastic reward for the hard work we've put into developing our award-winning technology - one that delivers on our clients’ marketing goals and has been built in harmony with Facebook's own client offering. We're really looking forward to working closely with the Facebook team and we're very excited for the future developments we have already planned together.”
Influencer is also an Official Global Marketing Partner with TikTok.
Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, we are proud to have produced award-winning campaigns for global brands such as Alibaba, PepsiCo, Ocado, Procter & Gamble, Superdry, Pernod Ricard and Barclays, to name a few.